Advertising Strategy with Dekker the Marketer

Taught by a former VP of Marketing and Fortune 500 Brand Manager

What you'll learn
Advertising Strategy
Marketing Budgeting
Marketing Strategy
Advertising Planning

Requirements
Advertising Experience

Description
This course contains the use of artificial intelligence. This course teaches you which advertising strategies work best for a given situation. The underlying philosophy is holistic: Marketing is a profitable SYSTEM not just a collection of ads and other assets. Advertising helps you achieve economies of scale in customer acquisition.

Learn to plan the various levels of advertising strategy including: creative strategy, media selection, budget allocation, positioning, funnel optimization, and brand marketing.

Make context-driven decisions such as

• When is differentiation good vs bad?

• When is storytelling vs hard-selling appropriate?

• What type of segmentation (if any) do you need?

• Should advertising sell the product or just get prospects into your funnel?

• Should I pay influencers to make ads?

• Should advertising be used at each stage of the marketing funnel?

• Do I even need ads?

• Is small business advertising different from corporate advertising?

Master profitable advertising strategy

• Budgeting techniques

• Creative strategy

• ADPLAN framework

• Advertising when your market is saturated vs unsaturated

• Segmentation methods

• The importance of reach, frequency, recency, memory, and amplification

• Positioning

• Reasons to believe

• Targeting influencers, deciders, and purchasers

• Perception, cognition & metacognition

• Persuasion

• Building associations with your brand

• Direct advertising and brand building

• Investing short-term, medium-term, and long-term results

• Techniques that multiply advertisement effectiveness

• Maximizing customer lifetime value while minimizing customer-acquisition costs

Who this course is for
Advertising Agency
Marketing Manager
Marketing Agency
Marketing Consultant
Advertising Consultant
Marketing Director
Chief Marketing Officer