SEO Foundations

Increase your website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site. Learn about search engine optimization including how to read a results page, find your ranking, and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build inbound links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.
This course is part of a Learning Path approved by the American Marketing Association.

Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.

Topics include:
What is SEO?Understanding how search engines index contentResearching keywordsUsing SEO toolsOptimizing pages for keywordsOptimizing code and site structureBuilding links to your contentOptimizing nontext components of a webpageAnalyzing content qualityDefining your audience, topics, angle, and stylePromoting your content via social mediaMeasuring SEO effectivenessSetting up Google+ LocalOptimizing ecommerce sites for searchConfiguring sites for mobile