Consumerology: The Truth about Consumers and the Psychology of Shopping
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English | January 24th, 2013 | ISBN: 1857885767 | 228 pages | EPUB | 1.99 MB
Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
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