The Age of the Moguls

Vanderbilt, Carnegie, Rockefeller, Ford, Drew, Fisk, Harriman, Du Pont, Morgan, Mellon, Insull, Gould, Frick, Schwab, Swift, Guggenheim, Hearst- these are only a few of the foundation giants that have changed the face of America. They gave living reality to that great golden legend-The American Dream. Most were self-made in the Horatio Alger tradition. Those whose beginnings were blessed with wealth parlayed their inheritances many times through the same methods as their rags-to-riches compatriots: shrewdness, ruthlessness, determination, or a combination of all three.
The Age of the Moguls is not overly concerned with the comparative business ethics of these men of money. The best of them made "deals," purchased immunity, and did other things which in 1860, 1880, or even 1900, were considered no more than "smart" by their fellow Americans, but which today would give pause to the most conscientiously dishonest promoter. Holbrook does not pass judgments on matters that have baffled moralists, economists, and historians. He is less concerned with how these men achieved their fortune as much as how they disbursed the funds.
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