Your Effective Creativity & Data Driven Positioning

Master the art of crafting impactful positioning and slogans! Employ effective testing for remarkable outcomes.

What you'll learn
Identify and Understand Your Competitors
Research Your Competitors
Conduct a Thorough Research on Your Brand
Meet and Understand the Brand Matrix
Find Your Blue and Red Oceans using Brand Matrix
Conduct Your Creative Workshop
Play Creative Workshop Games
Create compelling slogans
Find Your Unique Positioning (Several Positionings)
Make Landing Pages
Run Online Experiments
Find Slogans and Positionings That Are Selling and Unique
Enjoy The Results and The Freedom Of Data Driven Creativity

Requirements
Prerequisites for the Course
Basic Understanding of Branding: basic branding concepts, including what a brand represents, its importance, and how it influences consumers.
Awareness of Current Market Trends: Given that positioning and slogans can be influenced by current market dynamics, having an awareness of current trends can help you relate to real-world examples better.
Basic Digital Savviness: This course includes online tools and platforms, thus it's beneficial to have at least a beginner skills in digital marketing.
A Curious and Analytical Mindset: Branding requires creativity, but it also demands analytical thinking to understand how different elements resonate with target audiences.

Description
Step into the World of Strategic Branding: Drawing from 20 years of rich industry experience, this course meticulously unpacks the secrets of successful branding in a concise, one-hour format. It's more than just a course; it's an evolution of branding strategies, simplified for today's fast-paced world.A 12-Step Comprehensive Framework: Our course is structured around a robust 12-step framework, ensuring you don't just learn, but also implement every core branding principle.Master Competitor Research: Before creating your brand, understand the market. We delve deep into competitor analysis, offering insights that ensure you stand out and stay ahead.The Art and Science of Positioning: Positioning isn't just about being seen; it's about being remembered. Learn to carve a niche for yourself in an oversaturated market.The Power of an Impactful Slogan: Your slogan isn't just words; it's your brand's battle cry. Discover the art of crafting slogans that stick.Homework That Drives Results: After each step, actionable homework ensures you're not just passively learning. You'll be implementing, refining, and seeing real-world results.Experience, Distilled: Why spend decades in trial and error when you can learn from someone who has? Gain from 20 years of experience condensed into actionable insights and strategies.Innovation at its Core: In a world where branding strategies evolve every day, this course is rooted in cutting-edge techniques, ensuring your brand doesn't just fit in but disrupts the norm.Usefulness Guaranteed: Whether you're a budding entrepreneur, a seasoned marketing professional, or a business owner, the course offers practical, actionable insights that can drive tangible results.Conclusion: This isn't just another branding course. It's a journey, a mentorship, and most importantly, a toolset that equips you with everything needed to launch, reinvent, or refine your brand. Join us and be a part of the branding revolution.

Overview
Section 1: Introduction

Lecture 1 12 Steps framework that gives you cretive freedom & stunning data-driven result

Section 2: Step 1 - Identify and Understand Your Competitors

Lecture 2 Step 1: Identify and filter your competitors using MCs, CCs, NICs concept.

Section 3: Step 2 - Research Your Competitors

Lecture 3 Focus is a key to a fast and insightful research (template available)

Section 4: Step 3 - Dive Deeper into YOUR Brand

Lecture 4 Let's research YOUR Brand!

Section 5: Step 4 - Understanding the Brand Matrix

Lecture 5 Step 4 Understanding the Brand Matrix

Lecture 6 Step 4 Bold and Innovative Quadrant

Lecture 7 Step 4 Bold and Proven Quadrant

Lecture 8 Step 4 Proven and Cautious Quadrant

Lecture 9 Step 4 Innovtive and Cautious Quadrant

Lecture 10 Step 4 Important Notes and Your Homework

Section 6: Step 5 Workshop and Brand Matrix Placement

Lecture 11 Place your competitors, as well as your own brand, within the Brand Matrix.

Section 7: Step 6 Discover the Overcrowded Places

Lecture 12 FInd red & blue oceans by visualizing your competition

Section 8: Step 7 - Unleash Your Creativity

Lecture 13 Reinvent your brand's slogans and positionings to fit into all four quadrants

Section 9: Step 8 - Vote and Choose the Champions!

Lecture 14 Voting and choosing the champions using collaborative tools

Section 10: Step 9 - Create Wireframes & Don't Forget the CTA’s!

Lecture 15 Creating wireframes and call-to-actions, designing a layout for new positioning

Section 11: Step 10 - Create Landing Pages

Lecture 16 Combine design, words, and insights into a compelling landing page

Section 12: Step 11 - Use TYSOP approach & Run Positioning Experiment

Lecture 17 Run Experiment and Test Your Slogans Objectives and Positioning

Section 13: Step 12 - Analyzing Each Landing Results & Meeting Our Most Performing Champion

Lecture 18 It's time to analyze the results & meet the stellar champion

Section 14: THE REAL LIFE EXAMPLES OF MY CUSTOMERS ACHIEVEMENTS

Lecture 19 Transformative Before and After of Brands like your own

Section 15: About Maryna Babich

Lecture 20 Let's meet!

Marketing Professionals: Equip yourself with a practical framework that demystifies the complexities of branding, offering a structured pathway to success.,Marketing Students: Beyond theoretical knowledge, gain practical insights and tools that will set you apart in the competitive landscape.,Marketing Teams: Collaborate better, streamline efforts, and create cohesive brand stories using Babich Method.,Heads of Marketing & CMOs: Lead with vision and precision, and cultivate teams that are aligned with your brand's ethos.,Business Owners: Understand your brand's DNA and how to effectively communicate its essence to your audience.,Investors: Make informed decisions by gauging the strength and potential of a brand, using Babich Brand Matrix.

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