Value Propositions: Translate Your Offer Into Monetary Terms

Differentiate your company. Financially quantify the benefits will give you an advantage over your competitors.

What you'll learn
Develop value proposition
Understand value more deeply
Differentiate from competition
Translate your offers into solid monetary terms
Requirements
General business knowledge
Description
Our research shows that only 5% of companies have financially quantified Value Propositions and developing them will differentiate your company. Even if you have little differentiation, the very act of financially quantifying the benefits will give you an advantage over your competitors.This course is for anyone interested in understanding value more deeply and especially for anyone dealing with customers in the business-to-business (B2B) sector.We are confident that by completing this course you will have the potential to earn thousands of extra dollars from customers by translating your offers into solid monetary terms that demonstrate the real contribution you make to their profitability.Also included are three bonus courses which will help you apply the ideas to your situation. The first is an organizational health check that will help you to uncover key issues within your customer. The second and third courses will help you to become more confident in dealing with the financial issues by explaining the Cost of Capital and how to make the Profit & Loss Statement exciting and relevant to the Board of Directors. Together, this complete course provides comprehensive guidance on how to diagnose and develop real value.

Overview

Section 1: Value Propositions

Lecture 1 Introduction to Value Proposition

Lecture 2 Define the Target Market

Lecture 3 Identify Buyers

Lecture 4 Added Value Analysis (Part 1)

Lecture 5 Added Value Analysis (Part 2)

Lecture 6 Financial Qualification

Lecture 7 Categorize

Lecture 8 Communication to Target Customers/Markets

Section 2: 3 concepts which will help you apply the ideas to your situation

Lecture 9 The McDonald Organisational Health Check

Lecture 10 Why Marketers Must Understand The Cost Of Capital If They Are To Be Successful

Lecture 11 Making the P&L Exciting & Relevant to the Board

Companies in B2B sector,Managers in need to create better financial proposition,Anyone who is involved in creating value propositions

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