The Ultimate Disruption Playbook With Charlene Li

A practical guide for aspiring disruptors. Win with disruption and drive exponential growth & value to your business.

What you'll learn
Create a coherent disruption strategy that will align your organization.
Align that strategy on a vision of how you will serve your next-generation customer.
Create a movement with groundswell leadership, to energize and sustain your efforts.
Transform your culture into an engine that will power your disruption strategy.
Requirements
A basic understanding of business strategy and leadership. Strategy is setting an objective, then deciding what to do (and what not to do) to achieve that objective. Leadership is inspiring people to follow you in pursuit of that objective.
A basic knowledge of business, e.g. having worked in an organization, is sufficient.
Please note that you do not need to have taken a business school course to succeed in this course.
Description
Most people don’t like to change: they like things to stay the same. But as a Disruptor, you are wired differently. You walk on the knife’s edge because it makes you stretch and grow. And you want to lead organizations and teams capable of executing a disruption strategy. You have what I call a high “Disruption Quotient” or DQ – the desire to formulate and execute a disruption strategy that results in breakthrough growth.
But the desire to be disruptive alone isn’t enough. To be truly disruptive, you must have a strategy for disruption, a plan to identify and seize an opportunity that no one else has the audacity or confidence to reach for. Disruptors don’t just blow things up – they also create and build things that result in huge, positive change. What is truly disruptive is the breakthrough growth that Disruptors create.
Disruption is not an absolute, but rather, a continuum of skills that can be developed to transform a legacy business into a frontrunner. It’s deceptively simple. In The Ultimate Disruption Playbook with Charlene Li you will learn how to
Create a coherent disruption strategy that will align your organization.Align that strategy with a vision of how you will serve your next-generation customer.Create a movement with groundswell leadership, to energize and sustain your efforts.Transform your culture into an engine that will power your disruption strategy.
I have been in the business and technology space for 25 years, and have had a front row seat during some of the most seismic changes in our society. But I’m not just an analyst or bestselling author. I’ve worked in disrupted industries like newspapers and founded a disruptive analyst firm. As a result, this is not another course that serves as a rallying cry to “Disrupt or Die!”. Rather, this course is a preview of my upcoming book and provides an actionable framework, built on research and experience, and coupled with real examples and pragmatic activities to help you build your own disruption strategy.
This course is filled with case studies and activities to help you build your own disruptor’s agenda. This will range from identifying the next generation customers that will guide your strategy to identifying the cultural beliefs that hold you back from being more disruptive.
Put your disruption desires to work. Create breakthrough change and growth in your organization. See you inside the course today.

Overview

Section 1: Welcome

Lecture 1 Introduction

Lecture 2 Activity: Disruption Quotient

Lecture 3 Go Beyond Buzzwords

Lecture 4 Disruption Role Models

Section 2: Create A Strategy

Lecture 5 Introduction

Lecture 6 Defining Disruption

Lecture 7 Examples of Disruption Strategy

Lecture 8 What Is A Disruption Strategy?

Lecture 9 Next Generation Customers

Lecture 10 Facebook's Obsession with Next Gen Customers

Lecture 11 Activity: Define Your Next Gen Customer

Lecture 12 Find & Understand Your Next Gen Customer

Lecture 13 Activity: Build Your Strategy Agenda

Lecture 14 FAQ: Disruption Strategy

Section 3: Groundswell Leadership

Lecture 15 Introduction

Lecture 16 Activity: Leadership Role Models

Lecture 17 The Need For A Different Kind of Leadership

Lecture 18 Create A Vision

Lecture 19 Followership

Lecture 20 Characteristics of A Groundswell Leader

Lecture 21 Activity: The Stories You Will Tell

Lecture 22 Challenge: Build Your Leadership Agenda

Lecture 23 FAQ: Leadership

Section 4: Company Culture and Organization

Lecture 24 Introduction

Lecture 25 Why Is Company Culture Important?

Lecture 26 Turning the Aircraft Carrier

Lecture 27 Elements of Company Culture

Lecture 28 Activity: Identify Your Underlying Beliefs

Lecture 29 Activity: Conduct A Company Culture Assessment

Lecture 30 Activity: Crossfit Your Organization

Lecture 31 The End of Your Comfort Zone

Lecture 32 Activity: Build Your Company Culture Agenda

Lecture 33 FAQ: Company Culture

Section 5: Conclusion

Lecture 34 What's Next?

Disruptors. These are people who have an itch they need to scratch to create exponential change, growth, and value in their organizations. They see an opportunity, but they don’t know how to approach it. They hear the word “disruption” and get excited.,Leaders. These are people who see both the potential and the threat of disruption. They know they have to drive growth, but they see no way forward. They hear the word disruption, and their palms get sweaty. They aspire to become the Head of Strategy, VP of Customer Experience, or VP of Marketing at the organization of their choice.,While the course does not target any industry, students working at a more traditional, slower-moving company would benefit most from this course. Students at a fast-moving, entrepreneurial company would also benefit as they will be able to push the outer edges of disruption.

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