Product Management Complete Course: From Zero To Hero

The most complete, practical + up to date product management course. Get hired as a product manager + grow your products

What you'll learn
Understand the end-to-end product development process and the role of a product manager.
Develop relevant product management skills by building a product from idea to launch.
Grasp the Product Lifecycle and its universal application.
Comprehend the modern Product Development Process embraced by both Fortune 500s and Startups.
Identify ideas worthy of pursuit and resource allocation.
Uncover customer pain points and assess core product problems.
Find and compare competitors, distinguishing between types.
Conduct effective User Research, including customer interviews and persona building.
Differentiate between wireframes, mockups, and prototypes.
Skillfully sketch wireframes and create them at an intermediate level.
Develop user personas based on qualitative and quantitative data.
Craft epics, user stories, and run various MVP experiments.
Evaluate and track product metrics using frameworks like AARRR and HEART.
Apply key frameworks and tools such as Design Thinking, Agile, and Customer Journey mapping.
Create product and feature roadmaps.
Build a product backlog, prioritize features, and calculate team velocity.
Understand the differences between Agile and Waterfall development.
Communicate effectively with stakeholders, including engineers, designers, and executives.
Gain insight into software development concepts, from APIs to programming frameworks.
Practice solution ideation and learn problem and solution prioritization techniques.
Manage risks associated with solution design and development.
Explore ten common prototyping techniques, from fake door tests to no-code prototypes.

Requirements
No product management experience needed - I'll teach you everything you need to know
A computer/smartphone/tablet with access to the internet
No paid software required

Description
As the most up-to-date and exhaustive Product Management course on Udemy, this program is meticulously designed to equip you with the essential skills, knowledge, and insights needed for a successful career in Product Management.Why Should You Learn Product Management?In today's job market, Product Managers are in high demand, with over 3,000+ global job listings offering an average annual salary of $100,000. The increasing recognition of the pivotal role Product Management plays in a company's success has created an unprecedented demand for skilled professionals in this discipline.Why Choose This Course?Unlike other fields, there are no specific degrees or certifications for Product Management. Many aspiring Product Managers find their way through luck or connections. This course bridges this gap, offering a structured curriculum that covers the entire spectrum of Product Management, from ideation to market research, UX wireframing, prototyping, technology, metrics, and project management.Your Instructor:Led by Finn Prietzel, the product manager of a German news app, this course provides insider knowledge and real-world insights. Finn has advised major companies, founded two mobile app startups, and imparted digital product development skills within corporate giants.What You'll Learn:Understand the complete Product Lifecycle and its universal applicability.Master the modern Product Development Process adhered to by Fortune 500s and startups alike.Identify valuable ideas and learn how to allocate resources effectively.Uncover and address customer pain points, enhancing your product problem-solving skills.Conduct User Research with precision, including effective customer interviews and persona building.Differentiate between wireframes, mockups, and prototypes, creating them at an intermediate level.Develop user personas based on qualitative and quantitative data.Craft compelling user stories, run various MVP experiments, and evaluate product metrics strategically.Gain insight into Agile and Waterfall development, effectively communicating with stakeholders.Course Highlights:10+ hours of in-depth lessons covering essential frameworks and methodologies such as Design Thinking, Lean, Agile, Scrum, Customer Journey Mapping, Impact Mapping, and Business Model Canvas.Downloadable PDF cheat sheets for quick reference and reinforcement of course content.Access to a vibrant learners community, fostering connections with fellow students for support, questions, and accountability.Continuous updates with new course lessons and resources to reflect industry trends and learner feedback.Upon request, receive a signed Certificate of Completion, validating your mastery of Product Management principles.Don't miss this opportunity to propel your career forward. Enroll now and become a Product Management expert – from zero to hero!

Overview
Section 1: Before Starting the Course

Lecture 1 Course Overview

Lecture 2 First Things To Do

Section 2: Introduction to Product Management

Lecture 3 What is a Product Manager and why is it so important?

Lecture 4 What makes a Product Manager a good one?

Lecture 5 What is a Product?

Lecture 6 Product vs. Project Management

Lecture 7 A Day in the Life

Lecture 8 CHEAT SHEET: Product Management

Section 3: Introduction to Product Development

Lecture 9 Finding the Right Problem to Solve

Lecture 10 Product Vision and Product Strategy

Lecture 11 Breaking down the Vision: The OKRs Framework

Lecture 12 The Four Phases of the Product Lifecycle

Lecture 13 The Product Development Process

Lecture 14 What is "Lean Product Development"?

Lecture 15 What is "Agile"?

Lecture 16 CHEAT SHEET: Product Development

Section 4: User Research

Lecture 17 Where Do I Get Ideas from?

Lecture 18 Why is User Research important?

Lecture 19 Research Methods Overview

Lecture 20 Selecting a Target Audience

Lecture 21 Recruiting Research Participants

Lecture 22 The Four Types of Interviews

Lecture 23 Running good Interviews

Lecture 24 User Personas

Lecture 25 Affinity Diagramming

Lecture 26 Empathy Mapping

Lecture 27 Customer Journey Mapping (Current Journey)

Lecture 28 CHEAT SHEET: User Research

Section 5: Competitive and Market Analysis

Lecture 29 Sizing the Market

Lecture 30 Identifying your Competitors

Lecture 31 The Four Types of Competitors

Lecture 32 Creating a Feature Table

Lecture 33 Analyze Specific Features

Lecture 34 Monitoring Competitors

Lecture 35 CHEAT SHEET: Competitive and Market Analysis

Section 6: Building the Product

Lecture 36 Solution Ideation Techniques

Lecture 37 Customer Journey Mapping (With the Solution)

Lecture 38 Business Model Canvas

Lecture 39 Introduction to MVPs

Lecture 40 Finding the Riskiest Assumptions

Lecture 41 Defining Hypothesis

Lecture 42 Prototyping techniques: Fake Door, Storyboard, Paper Prototype, Explainer Video

Lecture 43 Prototyping techniques: Landing Page Experiment

Lecture 44 Prototyping techniques: Clickable Prototype, Wizard of Oz

Lecture 45 Deepdive: Introduction to Wireframing

Lecture 46 Deepdive: Wireframe vs. Mockup vs. Prototype

Lecture 47 CHEAT SHEET: Building the Solution

Section 7: Project Management for Product Managers

Lecture 48 When to use Scrum, Kanban or Waterfall

Lecture 49 Deepdive: Scrum

Lecture 50 Introduction to Epics

Lecture 51 User Stories and Acceptance Criteria

Lecture 52 Estimations and Velocity

Lecture 53 Creating a Roadmap

Lecture 54 How to Prioritize Tasks

Lecture 55 CHEAT SHEET: Project Management

Section 8: Metrics for Product Managers - Measuring Results

Lecture 56 How to Pick Good Metrics

Lecture 57 HEART Metrics Framework

Lecture 58 AARRR (Pirate) Metrics Framework

Lecture 59 CHEAT SHEET: Metrics

Section 9: Product Launch

Lecture 60 Pre-Launch Tasks

Lecture 61 How to Achieve Product-Market Fit Pre-Launch

Lecture 62 Execution and Post-Launch Activities

Lecture 63 Iterating your Solution

Lecture 64 Deepdive: Usablity Testing

Lecture 65 CHEAT SHEET: Product Launch

Section 10: Product Marketing

Lecture 66 Which “Marketing-Part” is your Job as a PM?

Lecture 67 Go-To-Market Strategy

Lecture 68 Brand Promise

Lecture 69 Pricing and Positioning

Lecture 70 Finding “Message-Market-Fit”

Lecture 71 CHEAT SHEET: Product Marketing

Section 11: Building Habit-Forming Products

Lecture 72 What is a Habit and What Does it Need to Build one?

Lecture 73 Trigger

Lecture 74 Action

Lecture 75 Variable Reward

Lecture 76 Investment

Lecture 77 CHEAT SHEET: Habit-Forming Products

Section 12: Working with People and Stakeholders

Lecture 78 Stakeholder Mapping

Lecture 79 General Communication Skills

Lecture 80 Communicating with Engineers

Lecture 81 Communicating with Designers

Lecture 82 Communicating with Executives and Others

Lecture 83 CHEAT SHEET: People and Stakeholders

Section 13: Technology for Product Managers

Lecture 84 Why Learn Technology?

Lecture 85 Introduction to the Cloud, Servers, Clients and the Internet Technology

Lecture 86 Introduction to Front End, Back End, and Tech Stacks

Lecture 87 Introduction to APIs

Lecture 88 Introduction to Databases

Lecture 89 Additional Technology

Lecture 90 CHEAT SHEET: Technology for Product Managers

Section 14: Applying the Things you have learnt

Lecture 91 What are you going to do with this Knowledge?

Anyone looking to get a job in Product Management,Product Managers who want to advance their skillset,Anyone seeking to transition into product management,Entrepreneurs who want to realize their product vision

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