Photoshop For Digital Marketing & Startup Entrepreneurs

Learn how to use Photoshop to create online banners, flyers, posters and be efficient with marketing.

What you'll learn
To cut off a subject from it's background.
Cut the images to the desired size
Create posters, flyers, and online banners
Combine images to create a collage
Add text over images
Requirements
You should be able to use a PC at a beginner level
Description
Marketing professionals, entrepreneurs, and young business people can quickly and easily get up to speed with Photoshop basics. Gain the knowledge and confidence you need to create your own marketing materials and work in concert with design professionals!Get Design Savvy & Market Your Business with Adobe Photoshop After completing this class, you’ll know how to:Develop display ad campaigns Promote your company by managing brand colors Create online banners in various sizes and formats Design print materials like business cards, flyers, etc. Learn industry insider graphic design terms Communicate better with ad agencies and design teams Make the most of your advertising budget by creating in-house images. Get exactly the marketing materials you want by providing detailed instructions to design professionals. Create Attractive Images that Drive Traffic and Increase SalesWhen you sign up for this course, you’ll gain access to a wealth of Photoshop wisdom for marketers. Even as a beginner, you can create professional-quality marketing images! You’ll learn to navigate the Photoshop workspace, create and manage layers, and change image dimensions. This course includes fun and straightforward exercises for trying out basics like the Move, Zoom, and Hand Tools – and so much more. You’ll discover Geometric Selection Tools, Layers, the Color Picker, Standard/Polygonal/Magnetic Lassos, and the Magic Wand.From resizing/cropping images to text and vectors, this course has everything you need to get started on Photoshop – and polish your images to the pro level! Praise for the instructor’s parallel offline course: “An exciting course with extremely useful examples and exercises for putting theoretical knowledge into practice.”– Monica“Well-structured and useful information…like meeting with a friend who taught us to do hard things. :)”– Adriana“With this very competent teacher, I’ve learned to cultivate and develop my creative side.”

– Iulia

Overview

Section 1: Basics of Graphics

Lecture 1 Brief history

Lecture 2 Exercise folder

Lecture 3 The digital resolution

Lecture 4 Types of print

Lecture 5 Color modes

Section 2: The workspace in Adobe Photoshop

Lecture 6 Photoshop workspace

Lecture 7 Customizing the workspace

Section 3: Active work in Adobe Photoshop

Lecture 8 Creating new documents

Lecture 9 Opening existing documents

Lecture 10 Saving files for Internet

Lecture 11 Renaming a layer

Lecture 12 Changing the transparency

Lecture 13 Duplicating and erasing a layer

Lecture 14 Selecting and grouping multiple layers

Lecture 15 Rearranging layers

Lecture 16 Create layers

Lecture 17 Image dimensions

Section 4: Basic Tools

Lecture 18 Move Tool

Lecture 19 Zoom Tool

Lecture 20 Hand Tool

Lecture 21 Navigator

Lecture 22 Exercise

Section 5: Cancellation of actions

Lecture 23 History Panel

Section 6: Transformations

Lecture 24 Free transform (Part 1)

Lecture 25 Free transform (Part 2)

Lecture 26 Free transform Exercise

Lecture 27 Free transform Exercise - Solution

Section 7: Selection Tools

Lecture 28 Selection Teaser

Lecture 29 Geometric Selection Tools

Lecture 30 Shortcuts using selections (I)

Lecture 31 Shortcuts using selections (II)

Lecture 32 Options bar

Lecture 33 Layer via Copy

Lecture 34 Layer via Copy Exercise 1 - frames

Lecture 35 Layer via Copy Exercise 1 - frames - solution

Lecture 36 Layer via Copy Exercise 2 - polaroid

Lecture 37 Layer via Copy Exercise 2 - polaroid - solution

Lecture 38 Layer via Copy Exercise 3 - bitcoin

Lecture 39 Layer via Copy Exercise 3 - bitcoin - solution

Lecture 40 Layer via Copy Exercise 4 - monopoly

Lecture 41 Layer via Copy Exercise 4 - monopoly - solution

Lecture 42 Color Picker

Lecture 43 Color Picker Exercise 1 - color picker

Lecture 44 Color Picker Exercise 1 - color picker - solution

Lecture 45 Lasso Tool

Lecture 46 Lasso Tool Exercise 1 - stork

Lecture 47 Lasso Tool Exercise 1 - stork - solution

Lecture 48 Polygonal Lasso Tool Exercise 1 Palais

Lecture 49 Polygonal Lasso Tool Exercise 1 - Palais - solution

Lecture 50 Polygonal Lasso Tool Exercise 2 Box

Lecture 51 Polygonal Lasso Tool Exercise 2 Box - solution

Lecture 52 Polygonal Lasso Tool Exercise 3 Boxes

Lecture 53 Polygonal Lasso Tool Exercise 3 Boxes - solution

Lecture 54 Magnetic Lasso Tool

Lecture 55 Magnetic Lasso Tool Exercise 1 yellow-pepper

Lecture 56 Magnetic Lasso Tool Exercise 1 yellow-pepper - solution

Lecture 57 Magnetic Lasso Tool Exercise 2 dahlias

Lecture 58 Magnetic Lasso Tool Exercise 2 dahlias - solution

Lecture 59 Magic Wand

Lecture 60 Quick Selection Tool

Section 8: Resize options

Lecture 61 Crop Tool

Lecture 62 Crop tool Exercise 1 - elephant

Lecture 63 Crop tool Exercise 1 - elephant - solution

Lecture 64 Crop Tool Rotate

Lecture 65 Crop Tool Rotate Exercise 1 mallorca

Lecture 66 Crop Tool Rotate Exercise 1 mallorca - solution

Lecture 67 Crop Tool Size

Lecture 68 Crop Tool Size Exercise 1 collage

Lecture 69 Crop Tool Size Exercise 1 collage - solution

Section 9: Painting inside active documents

Lecture 70 Brush Tool

Lecture 71 Brush Tool - more brushes

Lecture 72 Gradient Tool

Lecture 73 Gradient Tool Exercise 1 gradients

Lecture 74 Gradient Tool Exercise 1 gradients - solution

Section 10: Adding text

Lecture 75 Type Tool

Lecture 76 Artistic vs. Paragraph

Lecture 77 Options bar

Lecture 78 Character palette

Lecture 79 Type Tool Exercise 1 Black Friday

Lecture 80 Type Tool Exercise 1 Black Friday - solution

Lecture 81 Type Tool Exercise 2 Cyber Monday

Lecture 82 Type Tool Exercise 2 Cyber Monday - solution

Lecture 83 Type Tool Exercise 3 Open Sale

Lecture 84 Type Tool Exercise 3 Open Sale - solution

Section 11: Removal Tools

Lecture 85 Eraser Tool

Lecture 86 Background Eraser Tool

Lecture 87 Magic Eraser Tool

Section 12: Vector Drawing Tools

Lecture 88 Introduction to Pen Tool

Lecture 89 Drawing straight lines with Pen Tool

Lecture 90 Drawing curves with Pen Tool

Lecture 91 Selecting objects with Pen Tool

Lecture 92 Pen Tool Exercise 1

Lecture 93 Pen Tool Exercise 1 - solution

Lecture 94 Pen Tool Exercise 2

Lecture 95 Pen Tool Exercise 2 - solution

Section 13: Removing imperfections

Lecture 96 Clone Stamp Tool

Lecture 97 Clone Stamp Tool Exercise 1

Lecture 98 Clone Stamp Tool Exercise 1 - solution

Lecture 99 Clone Stamp Tool Exercise 2

Lecture 100 Clone Stamp Tool Exercise 2 - solution

Lecture 101 Patch Tool

Section 14: Miscellaneous and Final Thoughts

Lecture 102 Final thoughts

Marketing Professionals,Entrepreneurs,Career changers,Junior Graphic Designers

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