MSc Marketing

Complete Guide to Marketing Management

What you'll learn
Creating Customer Value and Engagement
Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
Understanding the Marketplace and Consumer Value
Analyzing the Marketing Environment
Managing Marketing Information to Gain Customer Insight
Consumer Markets and Buyer Behavior
Business Markets and Business Buyer Behaviors
Designing a Customer Value-Driven Strategy and Mix
Pricing: Understanding and Capturing Customer Value
Requirements
No prerequisites It's more than enough to have a new perspective and a desire to learn.
Description
Marketing programmes teach students specialised skills and information related to identifying target markets, developing pricing strategies, developing services and goods, and implementing promotional approaches to attract the proper consumers.

Course Content

Defining Marketing and the Marketing Process

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement,

Value, and Relationships

Understanding the Marketplace and Consumer Value

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behaviour

Designing a Customer Value-Driven Strategy and Mix

Customer Value-Driven Marketing Strategy: Creating Value for larget Customers

Products. Services, and Brands: Building a Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing

Communication Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct. Online. Social Media. and Mobile Marketing

Extending Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Customers are dealt with by marketing more than with any other corporate activity. Although we will soon look at more specific definitions of marketing, probably the simplest is this: Marketing is the process of attracting customers and maintaining successful client relationships. Marketing has two goals: to acquire new consumers by offering higher value and to retain and expand current customers by delivering value and satisfaction.

Who this course is for
Startup founders and aspiring entrepreneurs
College graduates interested in business studies
Product Managers
Advertising

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