Master Google Ads (Search Ads, Adwords) In 2024

Learn how to improve returns on ad spend in Google Ads, master campaign, keyword analysis, craft successful ad content

What you'll learn
Analyze campaigns and keywords with unique techniques
Set up Google Ads and campaigns with confidence
Identify keywords that enable better returns
Use Google Tag Manager to set up conversion tracking

Requirements
None

Description
Arguably, the most versatile ad platform for digital marketers, Google Ads, is also notoriously complex to get right. There are dozens of variables to monitor, understand, and tweak in your ad campaign while real dollars are being spent in the account.However, if you get it right, Google Ads can make your sales soar high. That is the goal of this course. We delve deeper into the keywords, ad formats, quality score, competition, impression share, ad ranks, bidding, conversion tracking, and more.Overall, after completing this course, I can guarantee that you will have complete command over Google Ads.I am Rudranil, a Digital Marketing professional with more than a decade of experience in running profitable Google Ads for dozens of SaaS and SaaS-enabled businesses.With lifetime access, a 30-day money-back guarantee, enormous discounts, and hours of learning material at your disposal, you have nothing to lose, so why not give it a try?I hope to see you in the course.Reviews from my other courses:"It's the first time in my life as a long time learner in Udemy that I'm taking the third course in strike from the same instructor. Rudranil is amazing, I'm learning a lot on each course." - Steve"the course is super nice . Believe me this guy is a genius"- Edward Ssevvume"I really like this course because there are many use cases that are based on real case from SaaS industry. The lecture also gave useful tools/platform that can be used as a SaaS marketer. I learn a lot, thank you so much!"- Velysia"The course imparts deep and comprehensive understanding of concepts along with relevant examples. This course helps us learn the techniques that work behind the scene in GA4. Superb!"- Abhijit Bhimrao Bhosale

Overview
Section 1: Search Ad Basics

Lecture 1 Online Advertising Fundamentals

Lecture 2 Create our First Campaign - Basics - I

Lecture 3 Create our First Campaign - Bidding - II

Lecture 4 Create our First Campaign - Campaign Settings - III

Lecture 5 Create our First Campaign - Keywords - IV

Lecture 6 Create our First Campaign - Ads - V

Lecture 7 1.7. Create our First Campaign - Budget - VI

Lecture 8 Beyond Creating a Basic Campaign

Section 2: Campaign in Details

Lecture 9 Why Campaigns in Google Ads

Lecture 10 Structuring Campaigns

Lecture 11 Case Study on Structuring Campaigns

Section 3: Keyword in Details

Lecture 12 What Are Keywords

Lecture 13 Keyword Match Types

Lecture 14 Keywords Report in Google Ads

Lecture 15 Negative Keywords and How to Use Them

Lecture 16 Search Term Report and its Uses

Lecture 17 Identify Keywords Relevant to your Business

Lecture 18 Analyzing Keyword Ideas in Keyword Planner

Lecture 19 Shortlist Suitable Keywords

Lecture 20 Estimating Budget from Keyword List

Lecture 21 Structuring Campaigns with Keyword List Bucketing

Lecture 22 Keyword Planner for Non-Paying Accounts

Lecture 23 Other Keyword Search Tools

Section 4: Text Ads in Details

Lecture 24 Ad Section Overview in Google Ads

Lecture 25 How to Write Better Ads - I

Lecture 26 How to Write Better Ads - II

Lecture 27 Constructing an Ad and Studying the Constraints

Lecture 28 Sitelink and Image Assets

Lecture 29 Structured Snippets and Callout Assets

Lecture 30 Assets - Call, App, Price, Promotion

Lecture 31 Lead Forms Asset

Lecture 32 Case Study on Ad Text - I

Lecture 33 Case Study on Ads - II

Section 5: Data Analysis - Search Ads

Lecture 34 The Trinity - Impressions, Clicks, Conversions

Lecture 35 Ratios - Impressions, Clicks, Conversions

Lecture 36 Basics of Cost Metrics

Lecture 37 Competitive Metrics

Lecture 38 What is Ad Rank and Ad Quality

Lecture 39 Parameters that Control Ad Rank

Lecture 40 The Impact of Ad Quality on your Campaigns

Lecture 41 Ad Rank Thresholds and Others

Lecture 42 Troubleshooting Ad Campaigns Like a Pro - I

Lecture 43 Troubleshooting Ad Campaigns like a Pro - II

Lecture 44 Data Analysis - Search Term Report

Lecture 45 Data Analysis Example - Location Report

Lecture 46 Analyze Real-World Campaign and Keyword Data

Section 6: Landing Page in Details

Lecture 47 Landing Pages - An Introduction

Lecture 48 What Makes a Good Landing Page

Lecture 49 Landing Page Load Time

Lecture 50 Heatmap Insights on your Landing Page

Lecture 51 Landing Page Heatmap Analysis

Lecture 52 How to Install Heatmap Tools

Lecture 53 Application of Google Analytics 4 on Landing Pages

Lecture 54 Landing Page Funnel Analysis

Section 7: Bidding in Details

Lecture 55 The Complexities with Bidding in Google Ads

Lecture 56 How to set Bidding inside Google Ads

Lecture 57 Bidding Strategy - Maximize Conversion Value and Maximize Clicks

Lecture 58 Bidding - Maximize Impression Share

Lecture 59 Manual Bidding (CPC) in Google Ads

Lecture 60 Bid Adjustments

Section 8: Conversion Tracking in Detail

Lecture 61 The Concept of Conversion Tracking

Lecture 62 The Concept of Conversion Tracking - II

Lecture 63 Create a Conversion in Google Ads

Lecture 64 Setup Conversion Tracking with GTM

Lecture 65 Enable Google Tag on your Website

Lecture 66 Conversion Tracking on Page Load - Order Page

Lecture 67 Conversion Tracking on Form Fill

Section 9: Audience in Detail

Lecture 68 Audience Selection - What it Means

Lecture 69 Configure Audiences

Lecture 70 Creating Unique and Advanced Audiences

Section 10: Additional Section

Lecture 71 Bonus Chapter

Google Ads Beginners,Google Ads Professionals,Digital Marketing Professionals

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