Learn How To Market And Sell Your Online Courses

Learn How to Use E-mail Marketing and Facebook Ads to Sell Your Online Courses

What you'll learn
How to develop a complete marketing funnel to see online courses
How to implement email marketing with all the practical steps including follow-up emails and broadcasts
How to use Facebook ads to promote your online courses
How to monetize and host your online course using different methods
Requirements
No, it's perfect for complete beginners also
Description
Do you want to learn how to market and sell your online courses? Then you've come to the right place.Creating an online course is one thing and being able to sell your online course is another.Many beginner online course creators spend most of their energy and focus only on creating online courses. But they don't pay attention to the selling part.Without sales, what's the fun?In this course I will be teaching you the entire process of selling your online courses.Marketing and Selling your courses is not simply about sharing the link to your payment page everywhere. It's an art and a skill that you have to learn and then develop a selling system.And I'll be teaching you how to do exactly that in a step-by-step manner.We will begin the whole process by first of learning what a marketing funnel is.Understanding a marketing funnel will make you understand that you have to take your prospective student on a journey till they become a paid customer and buy your online course. It's a journey where you have to win their trust.This funnel comprises of different steps and different stages.One of the most important stages of the marketing funnel is called Nurturing.Here we will be learning how to use e-mail marketing to nurture our prospects and make them more familiar with our online course brand.We will actually be signing up for an e-mail marketing software and creating all our marketing content inside it so you know how to do things practically.Another important part of the process of developing a selling system is to know how to host and deliver your courses in a seamless manner. I'll be showing you a lot of different way to host your online courses, right from completely free methods to some professional paid ones.We'll also be looking at how to use a payment portal and accept payments and how to integrate a payment portal with e-mail marketing.Once our marketing and selling system is in place, we'll be moving on to the module on generating traffic using Facebook ads so you can start selling your online courses.In this module, we'll start off by creating a Facebook page and an advertising account.Then we'll be looking at the different types of Facebook ads and understanding which ones are the best for online course creators.Then we'll learn the importance of a Facebook pixel and custom conversion event in tracking sales of our online courses.Once everything is in place, we'll begin the process of creating a Facebook ad from scratch. I'll not only be showing you how to create an ad but will also be giving you some vital tips when it comes to targeting, placements, creatives, etc, which I have learned from running Facebook ad campaigns for my own online course business.We'll also be looking at how to understand Facebook ad analytics so we can learn how to judge a winning ad and discard the ones that are not performing well.Then comes the all important section on Remarketing. We'll first be understanding the concept of Remarketing and then we'll be creating Remarketing ads in Facebook using Custom Audiences and Lookalike Audiences.This really is a one-stop course for learning the entire process of marketing and selling your Online Courses.And since I run a real Online Course buinsess myself, whatever I'll be teaching you comes from real industry experience.So if you like the sound of that, do sign up because I'm waiting for you inside the course :)

Overview

Section 1: Introduction to Creating a Marketing Funnel and Selling System

Lecture 1 Understanding a Marketing Funnel for an Online Course Business - Part 1

Lecture 2 Understanding a Marketing Funnel for an Online Course Business - Part 2

Lecture 3 Understanding a Marketing Funnel for an Online Course Business - Part 3

Section 2: Importance of Email Marketing

Lecture 4 The Importance of E-mail Marketing - Part 1

Lecture 5 The Importance of E-mail Marketing - Part 2

Lecture 6 Which E-mail Marketing Software Should You Choose?

Lecture 7 Signing up for an Email Marketing Software and Understanding Our Objective

Section 3: Working With an E-mail Marketing Software and Creating E-mail Content

Lecture 8 Creating a Campaign in the E-mail Marketing Software

Lecture 9 Creating an Optin Form and the Follow-up Process - Part 1

Lecture 10 Creating an Optin Form and the Follow-up Process - Part 2

Lecture 11 Creating Follow-up E-mails - Part 1

Lecture 12 Creating Follow-up E-mails - Part 2

Lecture 13 Creating Follow-up E-mails - Part 3

Lecture 14 Understanding and Creating a Broadcast E-mail

Section 4: Good Practices to Follow in E-mail Marketing

Lecture 15 Good Practices to Follow in E-mail Marketing - Part 1

Lecture 16 Good Practices to Follow in E-mail Marketing - Part 2

Lecture 17 Creating a Professional Business E-mail for Your Online Course Business

Section 5: How to Host Your Test Drive Course

Lecture 18 How to Host Your Test Drive Online Course (Lead Magnet) - Part 1

Lecture 19 How to Host Your Test Drive Online Course (Lead Magnet) - Part 2

Lecture 20 How to Host Your Test Drive Online Course (Lead Magnet) - Part 3

Section 6: Monetizing Your Test Drive Course Using a Payment Portal

Lecture 21 Monetizing Your Test Drive Course Using a Payment Portal - Part 1

Lecture 22 Monetizing Your Test Drive Course Using a Payment Portal - Part 2

Lecture 23 Monetizing Your Test Drive Course Using a Payment Portal - Part 3

Lecture 24 Monetizing Your Test Drive Course Using a Payment Portal - Part 4

Lecture 25 Monetizing Your Test Drive Course Using a Payment Portal - Part 5

Lecture 26 Monetizing Your Test Drive Course Using a Payment Portal - Part 6

Lecture 27 Integrating a Monetized Course with an E-mail Marketing Software - Part 1

Lecture 28 Integrating a Monetized Course with an E-mail Marketing Software - Part 2

Lecture 29 Differences between a Free Test Drive Course and a Monetized Test Drive Course

Section 7: How to Host Your Main Course

Lecture 30 Factors to Consider for Hosting Your Main Course

Lecture 31 Different Platforms to Host Your Main Course - Part 1

Lecture 32 Different Platforms to Host Your Main Course - Part 2

Lecture 33 Different Platforms to Host Your Main Course - Part 3

Section 8: Using a Facebook Group

Lecture 34 Incorporating a Facebook Group in Your Marketing Funnel

Section 9: Taking a Look at Our Expense Sheet

Lecture 35 Taking a Look at Our Expenses Sheet

Section 10: Getting Started with Facebook Advertising

Lecture 36 Introduction to Using Facebook Ads to Generate Traffic for Your Online Courses

Lecture 37 Creating a Facebook Page

Lecture 38 Creating a Facebook Advertising Account

Section 11: Understanding Which Type of Facebook Ads to Use

Lecture 39 Understanding Which Type of Facebook Ads to Use - Part 1

Lecture 40 Understanding Which Type of Facebook Ads to Use - Part 2

Section 12: Creating and Uploading a Facebook Pixel and Creating a Custom Conversion

Lecture 41 Creating a Facebook Ad Pixel and Connecting it to our Website

Lecture 42 Creating a Custom Conversion or Event to Track Our Ads

Section 13: Creating a Facebook Ad for our Online Course

Lecture 43 Creating a Facebook Ad - Part 1

Lecture 44 Creating a Facebook Ad - Part 2

Lecture 45 Creating a Facebook Ad - Part 3

Lecture 46 Creating a Facebook Ad - Part 4

Lecture 47 Creating a Facebook Ad - Part 5

Lecture 48 Creating a Facebook Ad - Part 6

Section 14: Understanding Facebook ad Analytics

Lecture 49 Understanding Facebook Ad Analytics - Part 1

Lecture 50 Understanding Facebook Ad Analytics - Part 2

Lecture 51 Understanding Facebook Ad Analytics - Part 3

Section 15: Creating Remarketing Ads in Facebook for Our Online Course

Lecture 52 Understanding the Concept for Remarketing

Lecture 53 Creating Remarketing Ads in Facebook Part 1

Lecture 54 Creating Remarketing Ads in Facebook Part 2

Lecture 55 Creating Remarketing Ads in Facebook Part 3

Lecture 56 Creating Remarketing Ads in Facebook Part 4

Section 16: Conclusion

Lecture 57 Conclusion and Some Important Points

Lecture 58 Bonus Lecture - Check out my other courses on Udemy

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