Influencer Marketing From The Scratch

After completing the course, you can safely get a job as Influencer Marketing Manager

What you'll learn
Who are influencers and why is everyone talking about them?
How does the influencer market work?
Who uses influencer marketing?
Role of the Influencer Marketing Manager in the agency
Create audience portrait for promo
What social media choice for promotion
Types of bloggers and integrations
How to choose a blogger for the client?
Types of promo integrations with influencers
How to search for influencers?
How to convince bloggers to work with your brand?
How to make advertising with a blogger effective?
How to create the script for integration?
Analyzing the results from an influencer marketing campaign
Requirements
No special skills other than your desire are needed
Description
Hi, this is Green Cosmic! For more than five years we've been doing Influencer Marketing all over the world, from the US to Brazil, from India to Russia, we do advertising campaigns that really get results. This course was born from the internal training of our agency staff. After the big advertising agencies and companies with in-house influencer marketing started to redeem our employees, we realized that our training is very effective. Today we are ready to share our experience and knowledge with you.More than 50 professionals have completed this course and all of them work in Influencer Marketing! The course is designed for beginners, but specialists who already working in influencer marketing can also find new things.In this course, in simple and clear language, you will learn all the basic points of working with bloggers. You will learn how to choose platforms, understand what kind of advertising integration is better to use for this or that brand, how to convey to a blogger the idea of an advertising campaign, and how to make advertising and bloggers really effective. At the end of each block, you will be tested to see how well you have learned the material. Everything from A to Z, even if you've never heard of Influencer Marketing. Please share your feedback. It is very important for us.

Overview

Section 1: How to start your career in Influencer Marketing

Lecture 1 What this course about

Section 2: Introduction to Influencer Marketing

Lecture 2 Introduction to Influencer Marketing

Section 3: What is the best social network for influencer marketing?

Lecture 3 What is the best social media for influencer marketing?

Section 4: The target audience and how to determine it?

Lecture 4 The target audience and how to determine it?

Section 5: Influencers. Who is it? How to find them and how to evaluate?

Lecture 5 Influencers. Who is it? How to find them and how to evaluate?

Section 6: First contact with a blogger

Lecture 6 How to contact bloggers fast and efficient

Section 7: Choosing the best type of advertising integration

Lecture 7 All about types and scripts on examples of YouTube and Instagram

Section 8: Release of advertising integration. What should be prepared

Lecture 8 What you should know before release

Section 9: Analysis of the results of advertising integration

Lecture 9 How to analyse the results of advertising integration

Section 10: Resume

Lecture 10 Resume

The course is designed for beginners who want to learn how to really work with influencers.,The course is based on real cases and internal training of advertising agency employees.

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