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b/udemy1edited 8 months agobyELKinG

How To Start A Pictorial Directory Business

How To Start A Pictorial Directory Business

Last updated 1/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 965.22 MB | Duration: 1h 25m

Shoot 20+ Clients per Day in a Rent-Free Studio

What you'll learn
How to Structure your Business i.e. Teams or Solo?
Equipment necessary without breaking the bank
How to setup a portable studio on location
How to find your Target market (Organizations that Need a Membership Photo Directory)
Strategies for Marketing to Churches, Clubs, Retirement Communities, other Religious communities.
Planning & Coordinating with your Accounts for a successful Directory program
Scheduling Process for Photo Sessions
How to setup your studio and viewing/sales area at the location
How to present and sell portraits to the member families, couples and singles without sales pressure
How to process and ship portrait orders to the member's homes
How to design and layout the directory
How and where to print the final directories
How to ship directories
How to create a simple online or mobile directory
How to keep lifelong customers and build email lists from your member photo sessions

Requirements
Recommended that you have some experience posing families, couples and singles for portraits.
You will need a vehicle to transport your equipment to the organization's location
DSL camera and lens for indoor portraiture.
Strobes, triggers, poles for muslin backdrop, laptop, black tablecloths, payment processing system

Description
Finding studio space in a good location is key. But it is very expensive in most locations. This course teaches a different concept, where we take the studio to organizations. Primarily membership organizations, like churches, synagogues, exclusive communities, and clubs. Also, School family fundraisers. Membership organizations are made up of family units, couples, and singles. you can pose 20 or more per day or night. Lots of space, high ceilings, good parking, excellent location, and rent-free. I will teach you how to monetize your shoots at their location and make multiple sales each day. How do we do this? I'll show you step by step. This is not theory. I have done this for many years with the company I founded with great success. It was a great boost to my income using this business niche. This is really a Portrait Photography business. The directory portion of the business is our way of giving back to the organization for allowing us to use their space and photograph their member families. We will cover how to pick your target market. You will learn how to market and book accounts without sales pressure. You will learn how to set up your portable studio at the location and set up your selling area. You will learn how to keep your costs low and your profits high.

Overview
Section 1: Introduction

Lecture 1 Introduction

Lecture 2 What you will learn from this Course

Section 2: Marketing

Lecture 3 Target Market

Lecture 4 Target Market II

Lecture 5 Marketing & Booking Accounts

Section 3: The Process

Lecture 6 The Process for the Organization

Lecture 7 Scheduling Appointments for Sittings

Lecture 8 Setup Day

Lecture 9 Setup Day Part II

Lecture 10 Portrait Sales Presentation

Section 4: Production Process

Lecture 11 How to Process Portrait Orders

Lecture 12 Creating the Pictorial Directory

Lecture 13 Printing the Pictorial Directories

Lecture 14 Simple Online Directories

Section 5: Bonus Items

Lecture 15 How to Build Your Email List & Keep Your Customers for Life

Lecture 16 Email Marketing to Book Photo Directory Accounts

The course is intended for photographers who have some experience with portrait photography, who want to understand how to enter this market and be profitable.

Screenshots

How To Start A Pictorial Directory Business

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