How To Best Prepare A Marketing Plan

Marketing is everything

What you'll learn

Key elements of the marketing plan
How do you position your brand in the marketing plan?
How do you best set your marketing goals?
Learn how to implement and update your marketing plan
Requirements
No
Description
What Is a Marketing Plan?A marketing plan is essentially an outline of your marketing strategy for a defined period of time, such as a quarter or a year (depending on your agency’s preference).Usually structured as a report, it defines the overall marketing goals for that period and provides a detailed timeline of how those goals are going to be met. This is important, as these “milestones” represent an actionable, practical roadmap of how your goals are going to be achieved.The report should also specify the key performance indicators (KPIs) that you are going to use to track and measure the progress and eventual success of these goals.Marketing Plan vs Marketing StrategyAt this point, it’s important to clarify the difference between a marketing plan and a marketing strategy.Your marketing strategy (which will itself be shaped by your business strategy) is the purpose of your marketing efforts; the end goal that you want to achieve. Your marketing plan represents the actual execution of these efforts, and is a detailed blueprint of how you are going to reach that end goal.These two concepts should not be confused, and one shouldn’t be used to replace the other, either. Remember: a marketing plan cannot exist without a marketing strategy, and you can’t execute your strategy without having a marketing plan.Why Do You Need a Marketing Plan?The most obvious argument for implementing a marketing plan is that, without one, there is no structure or organization for what needs to be done. Every agency wants to grow, of course, but without a detailed framework that breaks down each step into a series of actionable tasks, you’re essentially playing a game of hit and hope.A marketing plan also helps you to build up your online presence from day one, measure progress more effectively, and understand the different factors that may be having an impact on your success. This, in turn, can allow you to hone your brand messaging, and define your marketing tactics and techniques for selling, creating a cycle of success.Consider, too, that your marketing budget is likely to be one of your agency’s highest costs. Therefore, you want to ensure that every cent is generating value. It’s far more economical if you take the time to research and structure which channels, audiences, and platforms you are going to target (as well as what resources you are going to need), as opposed to adopting an ad-hoc approach.

Overview

Section 1: Key elements of the marketing plan

Lecture 1 Understanding the marketing plan and experiencing its importance.1.1

Lecture 2 Marketing strategy versus marketing plan 1.2

Lecture 3 When should we prepare a marketing plan? 1.3

Lecture 4 We move from plan to execution 1.4

Section 2: How do you position your brand in the marketing plan?

Lecture 5 Research competitors in your industry 2.1

Lecture 6 Map the target market for your marketing plan 2.2

Lecture 7 Clearly define your niche in the marketing plan2.3

Lecture 8 Find the right customer demographics for your marketing plan 2.4

Lecture 9 SWOT analysis for your marketing plan 2.5

Section 3: How do you best set your marketing goals?

Lecture 10 Understanding keywords in the marketing plan 3.1

Lecture 11 Measure your goals in your marketing plan 3.2

Lecture 12 Determine your budget in your marketing plan 3.3

Lecture 13 Define team and roles 3.4

Section 4: Learn how to implement and update your marketing plan

Lecture 14 Measure KPIs in your marketing plan.4.1

Lecture 15 Prepare to implement your marketing plan.4.2

Lecture 16 Social media scheduling ideas for your marketing plan.4.3

Lecture 17 Track your marketing plan progress with your team.4.4

For all professionals interested in marketing

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