Hashtags

How to use #hashtags more effectively in your social media posts

What you'll learn
Understand what hashtags are
Know what hashtags do and their potential power
Learn how to use them more effectively in social media posts
Understand the difference a hashtag can make in a post
Requirements
No tools are required, but it would be helfpul to have a social media account such as Twitter or Instagram in order to apply the material that we cover
Description
This course is for those who have a social media account such as Twitter or Instagram and are confused with the usage of hashtags. On this course we cover what hashtags are, where they came from, ways to use them, how to register them, how to measure their impact and how to use them effectively when writing your own social media posts.This is a practical course and learners will have the knowledge to go off and apply this material immediately. We look at examples of some very effective hashtag uses, which we hope will give you inspiration to apply to your own social media accounts.This is a useful course if: You have a social media account such as Twitter or Instagram and you want to improve the effectiveness and visibility of your postsYou have always wondered what the hashtag was for and don't understand their use or why they're helpfulYou want to know which hashtags to use / what is trendingYou want to know how to register a hashtag The course materials includes the handout of the assignment task. The course will take about 2 hours to complete. Your course tutor Lisa Newton has a first class honours degree in Accounting with Marketing, and has run her own small business since 2004. If you cannot afford to pay a social media manager hundreds of dollars a month at this point, and you just want to help yourself, and build up your social media account(s), then take this course, learn the ropes and apply this practical course.

Overview

Section 1: Introduction

Lecture 1 Introduction to the course and what we cover

Lecture 2 Intro to the tutor

Lecture 3 The origin of the Hashtag

Lecture 4 Ease of use

Section 2: All about Hashtags

Lecture 5 Search and use #'s online

Lecture 6 Popular #hashtag trends

Section 3: Social Media

Lecture 7 Instagram

Lecture 8 Instagram example

Lecture 9 Twitter example and trends

Lecture 10 Register and Track a Hashtag

Lecture 11 Registering a hashtag - example

Lecture 12 Picking the right #

Lecture 13 Hashtags for likes - editing posts

Section 4: Conclusion and Next Steps

Lecture 14 Massive social change

Lecture 15 Conclusion and Next Steps

Section 5: Bonus Chapter

Lecture 16 Surviving Corona - Financial Ideas

Lecture 17 Example - case study - Wine

Lecture 18 Controversial hashtags

People who use social media and are trying to grow an audience and want to improve their knowledge and use so as to understand how to use hashtags more effectively

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