Experimental Marketing Strategy Basics

Learn how to set up your company's growth program using the Experimental Marketing methodology.

What you'll learn
Get the foundation to a Growth Strategy methodology (Experimental Marketing) that's reshaping how businesses invest in Sales and Marketing
Develop a business culture built for Growth--we offer rules that change the game along with steps and exercises you can implement today for immediate results
Integrate Growth with the rest of your team in a way that ensures collaboration, synergy, and North Star success
Develop a North Star Metric (NSM) that is simple to measure, directional, cultural, and balanced
Learn about the purpose and structure of a perfect Growth Marketing experiment

Requirements
Foundational knowledge about Inbound - Certified is a plus
Some knowledge about digital marketing tactics such as SEO, social media, and websites

Description
​"Experimental Marketing" is a templatized approach to Growth marketing. It's both experimental and agile.Like any Growth methodology, it involves a wide array of contributors, from your visionary leaders and practitioners to everybody in-between.Growing a business and building a strategic plan all while maintaining a healthy culture within a team can be overwhelming. Most companies struggle to make Growth Marketing of any kind operate the way they want because, although the concept is proven, it takes structure and discipline to operate successfully. It takes a team effort. And it takes focus on a common, agreed-upon goal.In this course you will learn how to implement both: The cyclical formula that guarantees achievement and the activities that evoke consistency and appropriate response.Unlike any other Growth methodology, in these lessons we're providing the template, process, and rules for engagement: a sequence of collaboration, setup, and strategizing that gets your ideas to market fast.In this Experimental Marketing Basics course, you'll get expert video guidance and templates, tools, and articles​. You will also learn about the philosophy and basic framework for our Growth methodology, "Experimental Marketing". The course is taught by seasoned experts who have been achieving success and growth for their clients for over 20 years.

Overview
Section 1: Introduction: Experimental Marketing Strategy Basics Course

Lecture 1 Intro

Section 2: Experimental Marketing Model

Lecture 2 Experimental Marketing Model

Section 3: Culture

Lecture 3 Culture

Section 4: Roles and Responsibilities

Lecture 4 Roles and Responsibilities

Section 5: North Star

Lecture 5 North Star

Section 6: Pirate Metrics

Lecture 6 Pirate Metrics

Section 7: The Experiment

Lecture 7 The Experiment

Section 8: Final Exam

Business executives investing in Growth (Sales & Marketing) who want to get a bigger return on their marketing investments,Bootstrapping business leaders making their first investments in Growth,Marketing leaders in growing departments looking for philosophy and structure to help navigate,Marketing practitioners and consultants participating in a Growth Marketing program,Solopreneur marketers looking to bring more value, structure, and process to client engagements

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