Excellence In Digital Marketing

Real Life Best Practices learnt over 40 years with companies like Unilever, J&J, Danone and our own business!

What you'll learn
What is Digital Marketing and how is it different from Traditional Marketing
What are Excellence requirements in Digital Marketing
How can you meet the Excellence Requirements conceptually and practically
More in-depth and insights about avenue to play on digital and social media platforms
Real life learning by doing an internship with us
Requirements
Wanting to make career in digital marketing
Description
Want to make successful career in Digital Marketing by gaining excellence in Digital Marketing?Take a look at this course only where you will· Not only learn in depth how to do digital marketing excellently with concrete actionable advices, tools, techniques, processes and methodologies but also· Skill yourself by doing a Digital Marketing Internship with us!· Preview 50% of lectures to see the content for yourself· Clear your doubts on this topic any time while doing the course· Get Udemy's 30 days Money Back GuaranteeIn addition to learning about marketing right from passing out from Indian Institute of Management Bangalore in 1981, we have been digitally marketing our own business since 2007What I am sharing with you here is my learnings over these almost 40 years in building businesses successfully through Digital Marketing!You can also apply the best practices taught in this course by doing a Digital Marketing internship with us for 8 week and get Enrichmentors’ Internship Completion Certificate after successfully doing the internshipPreview for yourself 50% of lectures covering each section. If you like the content, enroll for the course, enjoy and skill yourself to do even better in life by gaining Excellence in Digital Marketing! If don't like the content, please message about how can we modify it to meet your expectations.Please remember that this course comes with Udemy's 30 days Money Back Guarantee using which you can get a full refund if you are not satisfied even after doing the full course

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Overview

Lecture 2 Overview I

Lecture 3 Overview II

Section 3: Digital Marketing Performance Analysis

Lecture 4 Digital Marketing Performance Analysis I

Lecture 5 Digital Marketing Performance Analysis II

Lecture 6 Digital Marketing Performance Analysis III

Section 4: End to End Customer Experience Evaluation

Lecture 7 End to End Customer Experience Evaluation

Section 5: Trends and Insights Identification

Lecture 8 Trends and Insights Identification I

Lecture 9 Trends and Insights Identification II

Section 6: Emerging Technologies Evaluation

Lecture 10 Emerging Technologies Evaluation I

Lecture 11 Emerging Technologies Evaluation II

Section 7: Thought Leadership

Lecture 12 Thought Leadership I

Lecture 13 Thought Leadership II

Section 8: Advertising Campaigns Planning

Lecture 14 Advertising Campaigns Planning I

Lecture 15 Advertising Campaigns Planning II

Lecture 16 Advertising Campaigns Planning III

Lecture 17 Advertising Campaigns Planning IV

Lecture 18 Advertising Campaigns Planning V

Section 9: Creative Growth Strategies Development

Lecture 19 Creative Growth Strategies Development I

Lecture 20 Creative Growth Strategies Development II

Section 10: Experiments Planning & Conversion Testing

Lecture 21 Experiments Planning & Conversion Testing I

Lecture 22 Experiments Planning & Conversion Testing II

Section 11: Digital Advertising Execution

Lecture 23 Digital Advertising Execution I

Lecture 24 Digital Advertising Execution II

Lecture 25 Digital Advertising Execution III

Section 12: Designing, building, and maintaining social media presence

Lecture 26 Designing, building, and maintaining social media presence I

Lecture 27 Designing, building, and maintaining social media presence II

Lecture 28 Designing, building, and maintaining social media presence III

Lecture 29 Designing, building, and maintaining social media presence IV

Section 13: Internal Team Collaboration

Lecture 30 Internal Team Collaboration I

Lecture 31 Internal Team Collaboration II

Lecture 32 Internal Team Collaboration III

Lecture 33 Internal Team Collaboration IV

Lecture 34 Internal Team Collaboration V

Section 14: Performance and Spends Optimization

Lecture 35 Performance and Spends Optimization I

Lecture 36 Performance and Spends Optimization II

Section 15: Experiments Execution

Lecture 37 Experiments Execution

Section 16: User Funnel Optimization

Lecture 38 User Funnel Optimization I

Lecture 39 User Funnel Optimization II

Section 17: Collaboration with agencies and other vendor partners

Lecture 40 Collaboration with agencies and other vendor partners I

Lecture 41 Collaboration with agencies and other vendor partners II

Lecture 42 Collaboration with agencies and other vendor partners III

Section 18: Digital Campaigns Performance Measurement

Lecture 43 Digital Campaigns Performance Measurement I

Lecture 44 Digital Campaigns Performance Measurement II

Section 19: Experiments and Conversion Test Measurement

Lecture 45 Experiments and Conversion Test Measurement

Section 20: Critical Conversion and Drop Off Points Identification

Lecture 46 Critical Conversion and Drop Off Points Identification

Section 21: Summary

Lecture 47 Summary

MBA Students,Aspiring Digital Marketing Professionals,Undergraduate students wanting to become Digital Marketeers

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