DoubleClick Campaign Manager (CM360) - Step by Step Tutorial

Complete step by step tutorial for DoubleClick campaign manager

What you'll learn
CM360 - DoubleClick Campaign Manager 360 (DCM)
Basic understanding of CM360
How does CM360 fit in Programmatic Advertising setup
Benefits of using CM360
Trafficking workflow in CM360
How to create Advertiser, Campaign, Site, Placement, Ads and upload creatives
How to setup floodlight tags and create Remarketing Ads
Requirements
Basics of Digital Marketing and terminologies
Description
In this course you will know:1. Complete understanding of CM360 2. Uses and benefits of CM3603. How it fits in programmatic ecosystem4. Trafficking workflow5. Setup Advertiser, campaigns, Placements, Sites, Ads and creatives6. How to setup floodlight configuration7. How to create Remarketing campaignsThis course is useful for students and professionals who are looking to get programmatic advertising skills and get an edge in their career. This course is one stop course for learning operational and conceptual knowledge on DoubleClick Campaign ManagerCM360 is one of the most used Ad Server and used by likes of Apple, Amazon and DisneyBy learning this course, you will be easily able to apply for Ad Ops positions and Programmatic Advertising positions - both strategic roles and operations. In this course I will create campaigns with one hypothetical client - eToroI will also share the best practices at each step to give you an understanding of how professionals in Advertising agencies use this toolHere is the agenda of the course:Video 1 : Introduction to CM360Video 2: Platform Walkthrough of the UIVideo 3: Trafficking workflow in CM360Video 4: Create an advertiserVideo 5: Create a campaignVideo 6: Create PlacementsVideo 7: Upload creatives in the advertiserVideo 8: Download Tags in different formats for both tracking Ads and standard AdsVideo 9: Floodlight configuration in CM360 and how to generate conversion pixelsVideo 10: Create Audiences and create remarketing Ads using the Audiences

Overview

Section 1: Introduction

Lecture 1 #1 - Introduction to CM360 and Uses (DoubleClick Campaign Manager)

Lecture 2 #2 - Platform Walk-Through and UI (DoubleClick Campaign Manager

Lecture 3 #3 - Trafficking Workflow & Ad Selection process

Lecture 4 #4 - CM360 Tutorial - Create an Advertiser

Lecture 5 #5 - Create your first campaign in DoubleClick Campaign Manager

Lecture 6 #6 - Create Placements (DoubleClick Campaign manager)

Lecture 7 #7 - Upload Creatives and create Ads

Lecture 8 #8 - Download, Send & Ad Test Tags

Lecture 9 #9 - Floodlight configuration and activities

Lecture 10 #10 - Create Audiences and Remarketing Ads

Beginners in Programmatic Advertising and Digital Marketing,Students who want to make career in Ad Ops and Programmatic Advertising,Digital Marketing professionals who want to excel in their career by learning CM360 and get an edge

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