Content Creation | Church Edition | Getting Started

Helping you Creating Compelling Digital Content for Church Outreach, Engagement, and Discipleship

What you'll learn
Understand the importance of creating engaging and relevant content for a church audience.
Develop skills in researching and planning content ideas.
Learn how to effectively use various content creation tools, such as graphic design software, video editing software, and social media platforms.
Understand how to measure the success of content and make data-driven decisions to improve future content.

Requirements
Access to a computer or smartphone
Go-getter attitude!

Description
In this course, you will learn how to create effective and engaging digital content for your church. We will cover a range of topics, including how to identify your target audience, plan and produce content that resonates with them, and use social media and other online platforms to reach a wider audience.We will also delve into the principles of digital discipleship and how to use your digital content to foster deeper connections with your community and support spiritual growth.By the end of this course, you will have the skills and knowledge needed to create compelling digital content that helps your church connect with and serve its members, as well as reach out to new people. Creating content is one thing, but implementing effective systems and content generation strategies will give you longevity in constantly producing meaningful and impactful content.The course layout is:1. Introduction to Content Creation in a ChurchDefinition of content creationEffective content creation is crucial for churchesThere are many types of content you can create (e.g. social media posts, blog articles, newsletters, videos, etc.)2. Understanding the Church's AudienceIdentifying the church's target audienceUnderstanding the preferences, needs, and interests of your target audienceCreate content that resonates with your target audience3. Developing a Content StrategySet goals for the church's contentIdentifying the themes and topics that should be covered in the church's contentPlan a content calendarHow to determine the frequency and format for content4. Examples and Guidelines for ChurchesExample of a job descriptionA monthly posting calendarAd matrix for ad campaignsMaster Links file for systems management

Overview
Section 1: Introduction to Content Creation in a Church

Lecture 1 Welcome to Content Creation!

Lecture 2 What is Content Creation?

Lecture 3 Effective Content Creation is Crucial for Churches

Lecture 4 Ways to be Effective

Lecture 5 Digital Discipleship

Lecture 6 Section Wrap Up

Section 2: Understanding the Church's Audience

Lecture 7 Identifying the Church's Target Audience

Section 3: Developing a Content Strategy

Lecture 8 Developing a Content Strategy

Section 4: Examples and Guidelines for Churches

Lecture 9 A common job description example

Lecture 10 Example of a content posting calendar

Lecture 11 Churches to consider for inspiration

Lecture 12 Main database and systems template

Lecture 13 Example of posting guidelines

Lecture 14 Ad Matrix sample of feedback and analytics

Lecture 15 A simple light to get you started

Lecture 16 Example 1 of a short teaching on social media

Lecture 17 Example 2 of a short teaching on social media

Lecture 18 Example 3 of a short teaching on social media

Lecture 19 Example 4 of a short teaching on social media

Lecture 20 Example 5 of a short teaching on social media

Lecture 21 Example 6 of a short teaching on social media

This course is for individuals within churches who are responsible for creating content for their church. This could include pastors, church staff members, or volunteers who are in charge of creating social media posts, newsletters, flyers, or other types of content for their church. It may also be suitable for individuals who are interested in pursuing a career in content creation, and want to learn more about how to create effective content for a church audience.

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