Business Portfolio | Environmental Analysis | Strategies

Understanding Business Portfolio and Portfolio Analysis along with Environmental Analysis & Growth Strategies

What you'll learn
In-depth understanding of Business Portfolio
Clear understanding of Portfolio Analysis
Understanding of how organisations analyse their environment
External or Macro environmental forces that influence a business or organisation
Internal or Micro environmental forces that influence a business or organisation
Understand Marketing Analysis

Requirements
You are ready

Description
Companies usually start with a single product/ service, but as they grow and expand, their products/ services and other businesses may grow as well. The combination of all the products/ services and businesses that make up a company is called "Business Portfolio". Once you have many businesses and products operating under a single company, you need to find out a mechanism to analyse and evaluate those different ventures. This process is called "Portfolio Analysis". A successful company will always have a clear understanding of their business portfolio and they will also know how to analyse their portfolio. Organisations are always influenced by various types of forces. These forces or factors are called "Environmental Forces/ Factors". These factors are divided into TWO broad factors, called "External Environmental Factors" or "Macro Factors", and "Internal Environmental Factors" or "Micro Factors". Successful organisations always monitor these internal and external factors in order to stay on the top. Lastly, this course will also teach you three broad organisational growth strategies. These strategies are related to "Product/ Market", "Competitive advantage", and "Value".All these topics will be covered from an academic, as well as, practical perspective. Remember, to be a successful company, you need:To clearly understand Business PortfolioTo understand how to analyse your portfolio, commonly called, Portfolio AnalysisTo have a clear knowledge of environmental factors that influence your organisationTo know what marketing analysis is.To understand the set of growth strategies available to youLuckily, this course is designed to offer you all these amazing topics.Enjoy!

Overview
Section 1: Introduction

Lecture 1 Introduction to the course

Section 2: Section 2: Business Portfolio

Lecture 2 What is Business Portfolio?

Section 3: Portfolio Analysis

Lecture 3 What is Portfolio Analysis?

Lecture 4 What is BCG Matrix?

Lecture 5 Explanation & Examples of BCG Matrix

Section 4: Marketing Analysis

Lecture 6 Marketing Analysis | SWOT Analysis

Lecture 7 Marketing Return on Investment (MROI)

Lecture 8 Marketing Information | Big Data

Section 5: Environmental Analysis

Lecture 9 Marketing Environment | Internal and External Forces

Lecture 10 Environmental Forces | Another Perspective

Section 6: Growth Strategies

Lecture 11 Organisational Growth Strategies | Competitive strategies

Lecture 12 Product and Market | Organizational Growth Strategies

Lecture 13 Competitive Advantage | Organizational Growth Strategies

Lecture 14 Value | Growth Strategies related to value

Lecture 15 Growth strategies related to Value | Organisational perspective

Section 7: Bonus Videos | Crucial for companies

Lecture 16 Competitive Advantage vs Sustainable Competitive Advantage

Lecture 17 Sustainable Competitive Advantage | Examples

Business Administration Students,Economics students,International Business Students,Lecturers,Teachers,Professors,Business owners,Employees

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