Google Analytics 4: The Data-Driven Marketing Revolution: +3 Must-Have Reports That Will Change The Way You Do Business

– Released January 2024 – ***The most up-to-date GA4 book for small businesses and entrepreneurs!***

Buckle up, marketeers and analysts, for an exhilarating ride into the uncharted territories of data-driven marketing, where numbers dance to the rhythm of profit and customers become the stars of the show.

Having delved into the depths of Google Analytics 4, twice before, and now I'm back with my third and most captivating opus. This time, we're diving deeper, into the heart of what truly drives businesses: money, customers, and the sales that connect them.
In this book you will learn the following topics:- Google Analytics 4: 13 Useful Terms
- Comparing metrics: Google Analytics 4 vs. Universal Analytics
- Navigating the GA4 Labyrinth: Setting Up Your Data Analytics Empire
- How to Install Google Analytics 4 on Wix
- Decoding the Language of Data: Understanding GA4 Metrics and Dimensions
- Essential Metrics to Understand
- Unveiling Customer Journeys: Understanding Your Audience's Digital Odyssey
- User acquisition
- Mastering Event Tracking: Capturing Every Digital Interaction
- Types of Google Analytics 4 Events
- Set up custom events through the Google Analytics 4 dashboard
- Example of a Custom Event in GA4: Menu Link Click
- Enhancing Marketing Campaigns: Optimizing Strategies with GA4 Data
- Create and Manage Audience Segments
- Google Ads: How to Optimize Ad Spend
- Measure the Effectiveness of Your Campaigns Across Multiple Channels
- Unravelling Attribution Models: Unmasking the ROI of Your Marketing Efforts
- Harnessing the Power of Data Studio: Creating Captivating Data Visualizations

»» Bonus Chapter »» 3 Must-Have Reports That Will Change The Way You Do Business

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