Roadmap to Getting Your Illustrations on Products

This class is for illustrators who have the talent but lack the know-how to get their illustrations on products. Within 2 years of quitting her in-house design job, teacher Anne Bollman was able to create a six-figure self-employed salary as an illustrator using this method. She will take you step by step through her marketing and portfolio development strategy so that you have the tools you need to get your art on products. Students of the class will be able to download an illustrated roadmap to fill out as well as a workbook so that they can easily follow along and establish their own plan for success.

CLASS OUTLINE

Introduction

Class Prep

Defining Your Goal
Artist Marketing Overview
Step 1: Identify Top 3 Target Markets

Markets Overview
Step 2: Conduct Market Research

How to Find Manufacturers
How to Determine if They are a Fit
How to Determine if They Work with Artists
How to Find Contact Info
Step 3: Portfolio Review

Selecting Existing Pieces for Submission
Determining How Many New Pieces You Need
Step 4: Scheduling

Determine Time Needed for Developing Online Presence
Determine Time Needed for Portfolio Development
Calendar Blocking and Establishing Submission Due Dates
Step 5: Online Presence

Website Development
Online Portfolio Development
Instagram Account Development
Step 6: Portfolio Development

Market Research Based Concepting
Submission Presentation Formatting
Step 7: Email Pitch

How to Write a Brief Yet Effective Submission Email
Step 8, 9, 10

8: Adjusting Your Schedule
9: Repeating Steps 6 & 7 for Remaining Markets
10: Email Responses to Expect and Follow Up

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