Brand Marketing: Designing an Extensible Brand Identity

Create a brand identity system for a complex brand with brand strategist and designer Courtney Eliseo!
Designing a brand architecture that is sound has positive impacts on how customers interact with your brand, how your team generates sales, and more. How can you ensure that your sub-brands work together seamlessly while staying true to your parent brand as it evolves? Join Courtney as she equips you with the clarity, focus, and inspiration that will facilitate a successful design process for your extensible brands.
Alongside Courtney, you will
Gain a greater understanding of brand architecture and how it applies to your specific situation
Clarify your project's constraints and opportunities, and appropriate approaches for designing within your particular brand architecture
Grasp the consistency flexibility spectrum and how it applies to your situation
Develop a plan to help you kick off your design process that will lead you through content
Whether you are tasked with ​​creating a brand identity system with ten brands or two, this class will provide you with the focus and inspiration you need to get started.