Pharma & Biotech Sales and Marketing: CRM Business Concepts

Crash course on biopharma CRM industry concepts

What you'll learn
Understand how sales and marketing works in pharmaceutical and biotech companies
Learn various concepts related to pharmaceutical customer relationship management
Understand the data involved in pharmaceutical and biotech sales and marketing
Describe what a pharmaceutical sales rep does
Requirements
No requirements required. You will learn about pharmaceutical sales CRM from scratch.
Description
This course is designed to provide a quick introduction to pharmaceutical and biotech sales and marketing viewed from a CRM (customer relationship management) perspective. Through a combination of lectures, students will learn the key principles and practices of successful pharmaceutical and biotech sales and marketing. The course will cover topics such as the sales process, product positioning, promotional strategies, and team structure of pharmaceutical and biotech sales and marketing.

Sales professionals are responsible for promoting and selling prescription drugs to healthcare providers, such as doctors, nurses, and pharmacists.

Overview

Overview of the pharmaceutical and biotech industry

Key principles and practices of successful sales and marketing

How CRM is used

If you are new to the industry or a consultant that wants to learn more, this is the perfect course for you. We will discuss what a sales rep is, a MSL, and a Key Account Manager. We will dive into concepts like drug sampling and event management. At the end of this course, you should feel confident discussing how pharmaceutical sale and marketing works. Some of the topics covered in this course

Face to face calls

Emails

Different channels

Samples

Recording signatures

Events Management

Closed Loop Marketing

Territory Alignment

Recap of key concepts and takeaways

Opportunities for further learning and development in the field

Who this course is for
Beginners in the pharmaceutical and biotech sales and marketing area

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