Influencer Marketing Bootcamp

How to create successful influencer marketing campaigns from start to sales

What you'll learn
What is influencer marketing?
Real-life examples of successful influencer campaigns
How to find on-brand and on-budget influencers
My expert method for successfully contacting influencers
3 main influencer marketing deal structures
How to negotiate pricing (for any budget) with influencers
How to prep an influencer for a collaboration
What happens after a collaboration goes live?
How to fix bad collaborations and next steps
Industry lingo: CPM, UTM Links, Briefings, UGC (User Generated Content), and more!

Requirements
A basic knowledge of Instagram is helpful, but I'll walk you through everything step-by-step

Description
Ready to launch your career in influencer marketing and start incorporating influencer campaigns into your marketing strategy? Then you're in the right place. This online bootcamp will teach you how to successfully work with influencers step-by-step, from how to find on-brand and on-budget influencers to how to brief them and launch influencer marketing campaigns with measurable results.Taught by an industry expert, Emily Claire Hughes, this no-frills bootcamp draws on Emily’s experience running micro to mega influencer marketing campaigns for international fashion, lifestyle, and education brands in the US, UK, and Europe. Learn her proven communication channels, tips for better response rates, and how you can save campaigns that don't go as planned. In this hands-on course, you’ll learn industry tips and tricks, what keywords and lingo you need to know, and what tools you can use to streamline your process and scale your success. We’ll start with the basics and then progress to getting your own campaigns up and running, all in the span of 90 easy-to-follow minutes.Whether you’re just starting out in marketing or looking to upskill your existing marketing knowledge, you’ll learn valuable influencer marketing skills in this online course loaded with industry knowledge and real-life examples.Ready to dive in?

Overview
Section 1: Introduction

Lecture 1 Introduction

Section 2: What Is Influencer Marketing?

Lecture 2 What is influencer marketing?

Lecture 3 Real-life examples

Section 3: How to Find On-Brand Influencers

Lecture 4 How to find influencers

Lecture 5 Building and organizing your influencer database

Section 4: Marketing Lesson: The Rule of One

Lecture 6 The rule of 1

Section 5: Contacting Influencers

Lecture 7 Emails emails emails emails emails

Lecture 8 Types of influencer deals

Lecture 9 How do you know if it's a match?

Lecture 10 Insights: Examples and what you need to know

Section 6: Pricing

Lecture 11 CPM: How it works, why it matters, and how to calculate it

Lecture 12 What can you leverage in pricing negotiations?

Section 7: LIVE Collaborations

Lecture 13 Setting yourself (and the influencer) up for success

Lecture 14 Briefings, One Pagers, and Pre-Approved Stories

Lecture 15 Your influencer collaboration checklist

Lecture 16 My go-to tools, apps, and sites

Lecture 17 Quick tip for better influencer communication

Lecture 18 LIVE influencer marketing collaborations and UGC (user generated content)

Lecture 19 Next steps and how to fix "bad" collabs

Section 8: Closing advice ?

Lecture 20 Let's sum it all up!

This course is for anyone looking to level-up their career in marketing by working with influencers in an influencer marketing role OR current marketers who want to start utilizing influencer marketing.

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