How To Build A Personal Brand That Creates Opportunities

Establish a powerful brand that attracts new clients and opportunities

What you'll learn
What is personal branding and why it is important
The steps to creating a personal brand of impact
To align your personal and professional objetives with your personal brand
The tools and steps to make your personal brand visible and attract opportunities

Requirements
In this class we will cover the basic concepts, tools and steps to help you create and establish a powerful personal brand that is aligned with your audience and the needs you can help them solve.

Description
Having a powerful personal brand is key for any entrepreneur, consultant, coach or independent professional who wants to attract more opportunities and clients.In this class we will cover the basic concepts, tools and steps to help you create and establish a powerful personal brand that is aligned with your audience and the needs you can help them solve.I will guide you to build a clear and effective message that communicates the value of working with you and that positions you in a leadership space within your offer.In this class you'll learn:What is personal branding and why it is importantThe steps to creating a personal brand of impactTo align your personal and professional objetives with your personal brandThe tools and steps to make your personal brand visible and attract opportunitiesAre you ready to work on your Personal Branding and put your potential out there?With every video you will be guided to go through different activities within the workbook, so you can advance into crafting your personal brand with each lesson.The following activities will be completed along the way:Who am IWhat values guide meAligning my objectivesMy audienceWhat I have to offerCrafting my Personal Brand Value PropositionPlan how you'll make your brand visibleAt the end of the class you will have a clear understanding of the message that will help you position yourself as a leader in your offer and attract more opportunities in an organic way.

Overview
Section 1: Introducción

Lecture 1 Introduction

Lecture 2 Course Project Description

Section 2: Intro to Personal Branding

Lecture 3 What is Personal Branding

Lecture 4 What are the steps to building your Personal Branding

Section 3: Build your Personal Brand

Lecture 5 Who am I

Lecture 6 Aligning your brand

Lecture 7 Your offer

Lecture 8 Knowing your audience

Lecture 9 Crafting your Unique Value Proposition

Section 4: Tools of Personal Branding

Lecture 10 Visual Tools of Personal Branding

Lecture 11 Online Presence of a Personal Brand

Section 5: Sharing your brand to attract opportunities

Lecture 12 The Personal Branding Visibility Plan

Section 6: Conclusion

Lecture 13 What we have learned

Having a powerful personal brand is key for any entrepreneur, consultant, coach or independent professional who wants to attract more opportunities and clients.

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