The Entrepreneur's Field Guide:The 3 Day Startup Method

This book introduces the skills and mindset that are introduced during 3 Day Startup educational programs. It covers a wide range of topics encountered by early-stage entrepreneurs, including customer validation, iterative product development, developing preliminary business frameworks, start-up communications and networking, and balancing starting a business with other commitments. The content is actionable, concise, and easy to understand, focusing on pragmatic, applicable skills over dense academic theory and case studies. The information in this volume is easily accessible by entrepreneurs from all walks of life.3 Day Startup is an international non-profit organization that delivers entrepreneurship education in diverse settings around the world. It was founded in 2008 by graduate students at the University of Texas at Austin that wanted better resources for entrepreneurship education than was available at the time. To do this, it pioneered an intensive, extracurricular experiential curriculum that could be applied in highly diverse educational settings. Since its beginnings as a small group of graduate students at UT Austin, it has exploded into the global non-profit it is today. To date, 3 Day Startup has delivered almost 500 educational programs at over 175 different educational institutions in 35 countries worldwide.
Contents:

Is Entrepreneurship for You?:
Is Entrepreneurship for You?
Customer-Based Startup Development:
Pre-Launch Customer Research
Iterative Prototyping and Product Development for Startups
Entrepreneurship Canvases
Financing Your Startup with Equity Funding
Entrepreneurship Communications and Relationships:
Startup Pitching
Mentorship
Building a Professional Network for Startup Development
Balancing Entrepreneurship with Other Aspects of Life:
Maximizing Entrepreneurial Learning as a Student
Growing Your Startup While Keeping Your Day Job
The Art of the Side Hustle
Index

Readership: Young adults interested in exploring entrepreneurial careers, aspiring entrepreneurs, practitioners participating in startup incubators or accelerators.