Longshot: How Political Nobodies Took Andrew Yang National--and the New Playbook That Let Us Build a Movement

InLongshot, Andrew Yang’s campaign manager takes you on a tour through the ups, the downs, and the math of Yang’s 2020 campaign for president, and shares the playbook his team used to navigate the attention economy.

Andrew Yang did not win the 2020 Democratic primary, let alone the presidency of the United States. But chances are you know who Andrew Yang is, and you may well be part of the 75 percent of Americans who now support Universal Basic Income—both facts that would have seemed beyond unlikely at the start of Yang’s campaign. That campaign was helmed by Zach Graumann: entrepreneur, marketing expert, and, at the time, political nonentity. In fact, when Graumann joined Yang 2020, no one on the team was an expert in campaigning, but they all shared a fervent desire to change the future.

Yet, despite that inexperience, by the time Yang dropped out of the race in early 2020, he’d not only outlasted six...