The Fundraising Strategy Playbook: An Entrepreneur’s Guide To Pitching, Raising Venture Capital, and Financing a Startup

Why do promising companies run out of money? How do you raise capital to effectively achieve your milestones and bring your vision to life? How do you tailor your fundraising plan to your exit strategy and bring on investors aligned with your goals?

Imagine selling your company for $50 million, and walking away with little money in the bank to show for it. This is a surprisingly common scenario that can be prevented with good fundraising advice.

Packed with insights from legendary venture capitalists such as Brad Feld (The Foundry Group), to innovation enthusiasts like Jason Feifer (Editor in Chief of Entrepreneur Magazine), this book provides a refreshing perspective on how startup founders should approach raising capital for their companies.

Whether you’re a first-time startup founder looking to get up to speed on everything you need to get started with a fundraise or an experienced founder interested in learning about how to strategically finance your company for its long term success, this book is just the resource for you.

In this book, you’ll learn how to

Deliver a compelling pitch
Understand startup investment terms
Evaluate founder/funder fit
Build your funding stack according to your exit strategy
Access non-dilutive sources of capital
Effectively raise a round of financing

Filled with answers to the questions you wish you could ask the most acclaimed entrepreneurs and investors, this is the entrepreneur’s playbook on how to intelligently raise capital for the long term success of their startup. Collectively ingrained in this book are insights from Kleiner Perkins, Floodgate Capital, Accel, Techstars, 500 Startups, Cowboy Ventures, StartEngine, and more.

This book covers

Part 1) Fundraising Fundamentals (sources of capital, venture capital fundraising process, and more)
Part 2) Elements + Design Principles of a Pitch Deck
Part 3) The Art of Persuasive Pitching
Part 4) Fundraising Strategy (how to plan a raise, types of investments, designing your funding stack, evaluating founder/funder fit, and more)
Part 5) Fundraising Strategy for Female Founders
Part 6) Fundraising Strategy for International Companies