Big Data Analytics: Creating Winning Customer Experiences with Big Data Analytics

Description:

Big Data is changing the way people live and interact globally, but many businesses have a long way to go to truly unleash Big Data's vast potential. Big Data Analytics is a practical guide for business and marketing leaders who want to create better customer experiences powered by Big Data. The book is geared toward business professionals and leaders who have experience with analytics and data-driven decisions, but need advice on how to guide their organizations into the daunting world of Big Data. Big Data Analytics gives leaders the tools to design, build, and operate a Big Data Analytics program at any company regardless of size or industry. As a companion to Big Data Platforms (also from Society Consulting), Big Data Analytics helps leaders understand how to leverage Big Data to create winning customer experiences.