The New Hustle: Don't Work Harder, Just Work Better

There are times that getting your hustle on the old-fashioned way can be rewarding: Burn a little midnight oil here, rise and grind on a special project there. But as a long-term strategy, the traditional 24/7 hustle isn't just unsustainable; it's ineffective: It measures effort rather than effect. Between what we've learned about the upending effect pandemic life has on our work lives and the ways rise and grind culture can lead to stress and burnout, we need to find smarter, more innovative ways to get ahead–without losing ourselves in the process.