Serendipity: From Truffles and Champagne to Corn Flakes and Coffee: Stories of Accidental Success

Oscar Farinetti, founder of high-end global food chain Eataly, presents this collection of insightful and entertaining interviews with leading artisan food producers, chefs, inventors and CEOs around the world. Reflecting on the accidental discoveries that gave birth to some of the world's most well-known gastronomic delights – including Nutella, the humble sandwich, french fries, the ice-cream cone, rum and balsamic vinegar – these serendipitous tales ponder humankind's never-ending quest to discover something new, and remind us that our mistakes, our flaws, our failures, can often be the most necessary ingredient in finding success.