Writing White Papers
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MP4 | Video: h264, 1280x720 | Audio: AAC, 48 KHz, 2 Ch
Genre: eLearning | Language: English + .SRT | + Exercise Files
Level: Beginner | Duration: 33m 46s | 215 MB
White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into a concept, initiative, or product, designed to educate and persuade by framing issues in a clear way. In this course, corporate communications pro Tom Geller leads you through the format, purposes, and uses of white papers; helps you define what you want your paper to be; and then helps you make it a reality. You'll finish this course with information about where white papers fit in the greater business ecosystem—and how to make your paper the best it can be.
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