B2B Marketing on LinkedIn
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MP4 | Video: h264, 1280x720 | Audio: AAC, 48 KHz, 2 Ch
Genre: eLearning | Language: English + .SRT
Level: Intermediate | Duration: 37m 27s | 81.62 MB
While LinkedIn—the world's largest and most powerful network of professionals—is widely recognized as a top recruiting tool, it also offers features that companies and individuals can leverage for business-to-business (B2B) marketing. In this course, join LinkedIn expert Viveka von Rosen as she shares best practices, tips, and strategies for effectively conducting B2B marketing on the LinkedIn platform. Viveka shares step-by-step actions that individuals on your sales team can take using video, updates, InMail, and other features. She also shares how to leverage Company Pages for B2B marketing, including how to best align marketing campaigns with LinkedIn, increase brand and culture awareness with video, and more.
Topics include
Determining the right way to market your company on LinkedIn
Using long-form updates on your LinkedIn timeline
Expanding your network and business with InMail
SlideShare strategies that work
Aligning marketing campaigns with LinkedIn
Employee advocacy and Company Pages
Using sponsored updates and video
Screenshots
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