Bodega - Our Brand Could Be Yr Life (2024)

Sometimes you have to move backwards to move forwards. Just ask punk cultural commentators BODEGA, whose new album sees them carve a new future from fuzz-soaked, consumerism-skewering shards of their past.

Our Brand Could Be YR Life is BODEGA's first album release through Chrysalis Records. “It’s something we’ve been wanting to do for years,” guitarist and vocalist Ben Hozie explains of Our Brand Could Be Yr Life – a collection of catchy indie-rock ruminations on the slow-creep of corporate-think into youth culture, first written eight years ago.

Our Brand Could Be YR Life's 15 tracks explore indie-rock subgenres, self-critique and everything in between. "I think it’s our best- sounding record to date,”says Hozie, "It’s got dance-punk. There's some shoegaze on there. There's slacker rock on there. There's psychedelic rock on there. R.E.M, too. We wanted to be another band in a long stream of missionaries, proselytising a certain type of rock subculture.”

Tracklist
01 - Dedicated to the Dedicated
02 - G.N.D. Deity
03 - Bodega Bait
04 - Tarkovski
05 - Major Amberson
06 - Stain Gaze
07 - Webster Hall
08 - ATM
09 - Set the Controls for the Heart of the Drum
10 - Protean
11 - Born Into by what Consumes
12 - Cultural Consumer I
13 - Cultural Consumer II
14 - Cultural Consumer III
15 - City Is Taken