Creativity in the Imagination Age: Theories, Practice and Application

In the imagination age, organizations need to harness the power of imagination, creativity and innovation in order to survive and thrive. Grounded in academic and applied research, this book offers a rigorous approach to the topic by critically discussing the theories, models, and concepts to empower the thinking of researchers, entrepreneurs and leaders. It gives a critical account of the evolving paradigms of creative thinking and explains how creativity has become a prominent part of our personal and professional lives. It covers philosophical approaches to creativity, the characteristics of creative teams as well as the components of individual creativity and the role of imagination and associative thinking in fostering creativity and innovation