The Ultimate Beginner's Guide To PPC: Start Using Google Ads Like A Pro [2024]

Whether you're an avid digital marketer or a small business owner, you will likely need to understand Google Ads. This guide by the Head of Paid Media at Two Trees PPC, Sophie Fell, shares expertise gained over several years, with millions of Google Ads spend under her belt and more than 300 accounts built and managed.In this book, you'll get to grips with
Google Ads fundamental knowledge and the auction process
The structure of your Google Ads account
All things campaigns, ad groups and ads
Everything there is to know about keywords
How to optimise your campaigns
What to do when it just doesn't work
Advanced Google Ads features
The book also includes a must-have jargon buster and guide to PPC terminology AND bonus sections.