Consumer Behavior: Building Marketing Strategy
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Consumer Behavior: Building Marketing Strategy by Delbert I Hawkins
English | 20 Oct. 2015 | ISBN: 1259232549 | 816 Pages | PDF | 86.82 MB
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. Many current and classic marketing examples both in-text and advertisements, bring the material to life.
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