What Makes Great Products Great? A Product Management Bootcamp

"A Masterclass in Product Management." - Jessica Best, CEO/Founder of BetterAve

This book is for you if…

…you’re an experienced product manager, a product management leader, a startup founder or someone who wants to build great products and scale a business but you’re slipping dates and missing on your metrics or shipping broken products on time and hoping no one notices. You’ve got pressure from investors or the C-suite to deliver quick results and everyone’s expecting great things to happen with never-enough resources and unrealistic timelines.

…you’re an aspiring product manager who wants to learn but you don’t have a ton of product management implementation experience or the time to acquire it. You wonder, “Am I doing this right?” and feel like you’re always learning everything the hard way.

…you’re a business executive, product marketing person or a C-suite leader who doesn’t fully understand what product managers do, but you sense that things might be askew in that part of the business and you might need to troubleshoot it.

What Makes Great Products Great? is a must-read for product managers, entrepreneurs, and anyone eager to hone their product skills. Author and Tyghtwyre CEO Jeff Callan entertains readers with engaging stories and shares hard-earned wisdom from his 25-year product career generating over $1 billion dollars in value working with everyone from startups to Fortune 100 companies. This book delivers expert insights to help readers create compelling high-quality products that can stand the test of time. It's packed with a balance of practicality and inspiration to equip its readers with the tools necessary to become a great product manager.

Through this comprehensive how-to guide, here's a sampling of ten of the things you’ll learn

• Ten Business Problems That Might Be Product Problems
• The Four Whys - What Drives Customers to Buy?
• Twelve Things Your Product Team Should Stop Doing Today
• What to Do When You’re Too Busy “Getting Shit Done” to Think About Strategy
• Ten Great Questions to Ask Your Stakeholders
• Why Product-Market Fit Might Not Be Enough For Product Success
• Nine Reasons Why Your Minimum Viable Product Could Fail
• The 58 Point Product Go-To Market Launch Checklist
• Six Steps to Build a Product-Focused Culture
• How To Establish Product-Led Growth in Your Company

Whether you’re an experienced product manager or a novice, a start-up founder looking to make your idea real or a C-Suite exec trying to better understand the work your product team does, What Makes Great Products Great? is sure to help you level up your product management knowledge.