Time Has Come Today: Rock and Roll Diaries, 1967-2007

Before he co-founded Rhino Records and put decades of rock and roll history back into musical circulation, Harold Bronson was a devoted fan with boundless enthusiasm, a discerning ear and a near-photographic memory. He channeled his passion into writing for the UCLA Daily Bruin and then Rolling Stone and other magazines before launching the Rhino label from the back room of the Los Angeles record store he managed.

Completing a trilogy that began with .The Rhino Records Story (2013) and continued with .My British Invasion (2017), this 40-year diary documents Bronson’s progress from student musician and journalist to label executive, where his fandom, wit and wildly creative imagination augmented and altered the course of many brilliant careers. Time Has Come Today contains accounts of significant events and meetings with noted hitmakers and reveals fascinating details that have never before been made public.

Featuring close encounters with
• The Monkees
• Peter Noone
• The Turtles
• AC/DC
• Arthur Lee and Love
• Gene Simmons
• Maurice Gibb
• Ozzy Osbourne
• John Sebastian
• George Carlin
• George Clinton
• Andrew Loog Oldham
• Henny Youngman
• Electric Light Orchestra
• Neil Innes
• Mark Lindsay
• Paul Anka
• Peter Asher
• Mickie Most
• Badfinger
• Spirit
• Rod Argent
• Stephen Bishop
• Wally Amos
...and many more