M: Marketing, 5th Edition
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Dhruv Grewal and Michael Levy | 2017 | ISBN: 0745619215 | English | 480 pages | PDF | 151 MB
Great detailed textbook for Marketing course.
M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management.
A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current, fresh ideas for the classroom.
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