Sales Narratives and the Customer Journey

Customers are drawn to companies that make them feel seen and understood. The right story, delivered at the right time, can help customers connect the dots between their problems and your products in a way that even a fleet of experienced salespeople cannot. In this course, join Maury Rogow as he explores the components of a great sales story, as well as how to tailor narratives to different situations in the sales life cycle.

Maury details the emotions that make narratives compelling, as well as story frameworks that work across a buyer’s journey—from your elevator pitch to your closer. Plus, get tips for retaining new customers by sharing experiences that make them feel connected to a larger community.

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