Foundations of Product-Led Growth (PLG) for Product Managers

What you'll learn
Grasp the core concepts and benefits of Product-Led Growth as a transformative business approach.
Learn how to leverage your product to boost user acquisition, retention, and monetization within a PLG framework.
Develop the ability to create effective PLG strategies and actionable roadmaps that align with your product's growth objectives.
Explore real-world case studies to gain insights and inspiration from successful PLG implementations.
Learn to collaborate effectively across teams to drive PLG alignment and success.
Stay current with evolving PLG trends to adapt your strategies accordingly.

Requirements
Familiarity with fundamental product management concepts.
A basic understanding of business principles and customer behaviour to contextualise PLG strategies.

Description
Product-Led Growth has taken the business world by storm, garnering attention from influential product management figures who praise its effectiveness. However, in my conversations with product managers from outside the realm of Growth roles, I've noticed that many shy away from embracing PLG simply because it seems shrouded in mystery, with practitioners often sounding like they hold some elusive secret.Well, I'm here to demystify PLG and reveal that there are no hidden secrets. PLG is a set of principles accompanied by specific strategies designed to accelerate product growth. It is an overarching concept encompassing various techniques that directly impact business metrics through product or feature introductions, modifications, and optimizations.In this comprehensive course, I'll equip you with the foundational knowledge necessary to embark on a journey of company growth through a Product-Led approach.Meet Your InstructorKonstantin Valiotti, Director of Product Growth at PandaDoc, brings a wealth of firsthand experience in implementing PLG strategies and tactics. His extensive background, including roles at renowned companies like Infobip and VK and advisory experience with entities such as Echometer App and Chatfuel, provides a well-rounded perspective on achieving growth from multiple angles.What You'll Learn:Understanding Product-Led Growth (PLG)Real-world examples of effective PLG tacticsCreating revenue trees for your product to pinpoint areas for revenue generation through product enhancementsExploring various business acquisition models, including freemium, free trials, ungated access, and more, and discovering how to select the most suitable one for your B2B SaaS productMastering the art of analyzing and optimizing conversion funnelsConnecting the dots between loops and funnels for seamless user journeysImplementing Product-Led Sales strategies to drive growthIdentifying prerequisites for transforming into a successful PLG-driven companyJoin me on this journey to unlock the full potential of Product-Led Growth. Whether you're a product manager, part of a B2B SaaS team, or simply curious about the power of PLG, this course will equip you with the skills and insights needed to thrive in modern product management.

Who this course is for
B2B Product Managers who are eager to enhance their skills in leveraging Product-Led Growth strategies for their products' success.
Startup Founders aiming to drive growth.
Product Development Teams seeking to align their efforts with Product-Led Growth methodologies to optimize their products' impact.
Marketing Specialists interested in understanding how Product-Led Growth intersects with digital marketing.
Business Strategists who want to learn how Product-Led Growth can be integrated into their overall business plans
Consultants and business advisors looking to expand their expertise by incorporating Product-Led Growth methodologies

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