Eight B2B Content Writing Essentials

What you'll learn
Understand what content writing is, and what it is not
Discover the two goals all your content must have
Why (and how) you must write for a buyer persona
Why (and how) you must write for a stage in the buyer journey
How to target keywords to make your content more effective
How to write for the layout
How to optimize your content for search
How (and why) to always include a call to action

Requirements
Fluency in written English
Understanding of common marketing concepts

Description
If you want to be successful as a business-to-business content writer, you must master eight essentials. You must understand what content writing is, and what it is not. You must know your two goals. You must write for a buyer persona, write for a stage in the buyer journey, target a keyword, write for the layout, optimize your content for search, and always tell your reader where to go next.

If any of this sounds unfamiliar, take this course. You can’t succeed as a B2B content writer until you understand and master these eight content writing fundamentals.

Hi, and welcome to my course on the eight B2B content writing essentials. I’m Alan Sharpe, a B2B copywriter and content writer. I wrote my first piece of content way back in 1988, before the internet and before “content writing” was even a thing. In the last three decades I have transitioned from offline to online, from print to digital, and from copy to content. Today, I spend my days crafting B2B content for global brands. I know what they want, what works with today’s B2B buyers, and how to craft content that generates results.

If you need to write B2B content that drives traffic, educates readers, generates leads, and moves buyers along a sales pipeline towards a purchase, then this course is for you. Check out the detailed course description below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll now.

Who this course is for
Beginner content writers

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