Why Women Buy: How to Sell to the World’s Largest Market (Audiobook)

Why Women Buy provides insight into the buying process and equips listeners with the best sales techniques for closing deals with women. The reader will gain the confidence to sell successfully to this $4 trillion market segment.

Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone.

Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.