Social Media Listening & Measurement Masterclass

The Complete Course For Public Relations & Social Media Managers To Best Achieve Business Objectives

What you'll learn
What Social Media Listening is and why it is important
What Social Media Listening tools are available in the market
What are the different content types on social media
How do you use SML to help a brand?
What Boolean Operators are
Understanding Social Media Sentiment
Dealing with listening tools limitations: desk research
Combining automation with desk research
Generating reports
Requirements
Social Media Savvy
Description
In the Social Media Listening & Measurement Masterclass an expert in the industry will introduce you to:Social Media Listening & its benefitsSocial Media Listening platforms and the technology behind themSocial Media Content Types and Limitations of data API retrievalThe process of setting up a business on a social listening platform for the first time.Real-life examples of how brands might use social media listening to reach their PR objectives.Brand24 & Mention: Two leading social media listening platformsBoolean Operators and search queriesExclusive Brand24 access for people taking this courseSocial media sentiment analysis & codingDesk research to complement missing dataGenerating insightful reports using Google Data Studio, Power BI, pivot tables and others.At the end of this introductory course, you will be able to set up a business on a social listening platform to help it reach its objectives. You will also be more familiar with the social listening industry and its limitations. If you enjoyed the course make sure to reach out.Instructor detailsAhmad is a social listening expert with more than 7 years of experience in media monitoring and social listening in specific. He has a M.S in PR & Corporate Communication and has helped businesses around the world reach their PR objectives.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 What is SML?

Section 2: Tools & Content Types

Lecture 3 Social Media Listening Tools

Lecture 4 Breakdown of Content Types

Section 3: Working With Brands

Lecture 5 Setting Up A Business On Social Listening Tools

Lecture 6 Boolean Operators

Lecture 7 DIY - Brand24

Section 4: Coding & Desk Research

Lecture 8 Sentiment & Coding

Lecture 9 Desk Research

Section 5: Combining Data & Generating Reports

Lecture 10 Combining Automation With Desk Research

Lecture 11 Wrap Up

Public Relations Professionals & Social Media Managers

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