Product: Business Fundamentals

Understand Product from an Academic and a Practical Perspective

What you'll learn
Understanding Marketing Mix
Definitions of Product
Classification of product
Criteria to classify product
Consumer Goods
Business Goods
Product Quality
Product Mix
Three levels of a product
Product Life Cycle
Branding and branding strategies
Brand equity

Requirements
You are ready!

Description
We can not deny the importance of understanding the "Marketing Mix", also commonly called, The 4 Ps of Marketing. On top of the list of the Ps, we have Product. This course is designed to cover topics related to this important "P" of marketing; Product. It will include but are not limited to, definitions of product, classifications of product, product mix, product quality, and the levels of product. It also covers topics related to Branding, brand equity, and branding strategies. I hope that you will learn new concepts in this course which is benefit you in your academic, as well as, your practical endeavours. Let's start!

Overview
Section 1: Introduction

Lecture 1 Introduction to the course

Section 2: PRODUCT : The First P of Marketing

Lecture 2 Definition of Product

Lecture 3 Classification of Product

Lecture 4 Consumer Goods

Lecture 5 Business Goods

Lecture 6 Product Quality

Lecture 7 Product Mix

Lecture 8 Three levels of product

Lecture 9 Product Life Cycle

Section 3: Branding & Branding Strategies

Lecture 10 What is a Brand?

Lecture 11 What is Brand Equity?

Lecture 12 Branding Strategies

Business administration students,Management sciences students,Marketing professionals,Product developers,Businesses who want to learn about product

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