Digital Persuasion

The 9 Principles of Selling with Influence

What you'll learn
How marketing has changed in the last few years
Why demonstrating your expertise is critical?
How to gain a thorough understanding of your customers
The importance of educating your customers and how you can do this
What to include in your sales copy so that it doesn’t sound like selling or hype
How to tell your “story” so that it resonates with people
The importance of “social proof” and how to get it
The role of giveaways in your business and ideas for ones you can use today
The strategy of scarcity and how you can use it to increase sales ethically
Why repetition is a good thing and how you can do it without sounding like a broken record
Requirements
A willingness to learn
Description
How To Sell with Influence and Digitally Persuade People To Buy …· Do you wish “selling” was easier?· Want to persuade more people to buy?· Need a thorough understanding of your customers?You see,Why people buy and the motives and drivers behind these reasons why - are some of the most “powerful lessons” in business you can learn.Showing people how you provide solutions to their problems, makes your job of selling much easier.Persuasion and influence become easy when you sell what people desire and deliver what people want.The truth is …People don’t buy what they need most - they buy what they want most.And what people want most are solutions for their problems, answers for their questions, and results for their life.The 9 Principles of Selling with InfluenceThe Internet has changed both your business and your marketing …Customers today are proactive in going out and finding what they want.The attitudes and behavior patterns of your customer have changed, and to be successful, you have to change with them.The best part is,You can use persuasive techniques and the principles of influence to start selling with ease …The 9 Principles of Selling with Influence are:#1. Expertise – Develop your skills and hone your craft.Expertise is an essential element of marketing, especially on the Internet.An expert has “expert status” because of their credentials, their visibility, their following, or their quality content.Online customers are looking for answers, and they want it from trusted sources who clearly know what they’re talking about.If you can establish yourself as an expert on specific topics, your products and services will virtually sell themselves.There are many different ways to demonstrate your expertise.Start with something you already know about through your personal experience, your job, or your interests.#2. Customer-Focus – Put yourself in your customers’ shoes.If you can put yourself in your “customers shoes”, it's easy to understand what people want and how to deliver it to them.When you empathize with people, you can create a marketing message that resonates with them and shows you're a responsive business that cares about your customers.It’s not only about what people want - but also what your customers don't want.There is always risk involved in making purchases, especially when a customer chooses a new shop for the first time.If you can imagine your customers' fears and concerns, you can address them before your customers have a chance to worry or object.#3. Educate and Entertain – Explain benefits, present advantages, anticipate questions, and break down complex subjects.Persuasive selling isn't about forcing your products and services on people.Especially in today's market, where people have more choices than ever before, hard-sell tactics should mostly be avoided.As a salesperson or marketer, you need to demonstrate, educate and entertain.Your customers will choose your product if it's truly right for them.Demonstrating and educating means giving your customers all the information they need to understand what you're selling, and all the details they personally need to know about it.This should be the purpose of your sales process.Knowing what motivates your market most, allows you to keep people entertained, while you educate and teach them all about your products and services.#4. Hype-Free – Develop trust, provide proof, back up claims, and still keep your sales copy conversational.In today's marketing, there's little room for bright flashing fonts and tricky language, although people still use them both.Not only is it possible to write effective sales copy without twisting the truth, it's essential to do so.Customers today have been marketed to for years, and they're wise enough to recognize hype.Your sales copy should answer any abjections or concerns your prospects may have in mind.From headline to order button, your job is to make the buying process as seamless, frictionless and pain-free as possible.#5. Stories – Use the SSS structure, and add history or culture to your product to reframe it.The best marketing tells a story …People love stories, and they relate well to them.Like a movie or book, a good marketing story has a plot, characters, and movement toward a climax. It keeps people reading to see what's going to happen next.If you look at almost any story, you'll see a common structure.This structure consists of three S's:· Setting: The setting gives a background for the story.· Situation: The situation is the challenge that the characters must overcome. In marketing, it's some kind of pain or frustration that your product solves for them.· Solution: The solution is the happy ending where that problem is solved.Every person and product have a story behind them, whether you realize it or not. Start by looking at the obstacles you sought to overcome and how you did it.#6. Social Proof – Get customer testimonials, expert endorsements, and show that your product lives up to its promise.Social proof is not only a powerful persuasion technique, it's also a simple concept that anyone can use to boost their sales.It works because customers are much more likely to buy something others have bought before them.There's nothing more influential in buying decisions than word of mouth.When you talk about your business, its marketing and promotion … But when your customer talks about it, it’s word of mouth and social proof.#7. The Free Line – Use freebies to get exposure, establish your expertise - and keep your customers tuned in.Giving away freebies is a powerful, persuasive marketing strategy, but it runs counter to the logic of selling.Why give things away for free when you could be making money with them?… Giving away freebies is a long-term strategy that translates to more sales down the road.The benefits are well worth it, and there are ways to do it so that it won't cost you much at all.When you give something to someone for free, they feel obligated to give something back.People may not immediately buy from you, but they'll be much more open to your marketing message.This is a simple concept in human relationships called reciprocity.#8. Scarcity – Create ‘Early Bird’ specials, use scarcity in your sales funnels - and get people off the fence.Scarcity is a persuasion technique used by marketers to boost sales.It's not a comprehensive method by itself.All of the other elements of good digital marketing need to be in place first.It won't sell your product for you, but it will increase your sales by urging your customers to act now.Each day we encounter scarcity in our lives, as we decide how to ration our time, energy, money and resources.People tend to value things more that are in scarce supply.Scarce items make us feel unique and special.#9. Repetition – Help your customers understand by repetition, and deliver your message in many different ways to keep it interesting.There's a good reason some businesses expose their customers to their marketing message over and over again: it works.Most people don't buy products the first time they hear about them, so repetition is important.The more you repeat things, the better they sink in.Repetition is also an essential element for branding and influence.It links you with your message and creates consistency.Start Using These 9 Principles in Your Business TodayWhat I suggest is …You start using these principles right away.Implement as many of them as possible, and watch your level of persuasion and influence increase in your business.People want to buy from you, they just have to know, like and trust you first.But what if you don’t know where to begin?What if you do want to sell more using influence and persuasion, but just aren’t sure where to start?Well, that’s why I’m here today!What we did is put together an online course that walks you through the different Principles of Selling with Influence – so you can discover the ones that "work best" for you.Introducing …Digital Persuasion – The 9 Principles of Selling with InfluenceIn Digital Persuasion, we guide you through "The 9 Principles of Selling with Influence" – along with the keys for making them work.You get to try them all … find the ones you like most, and then use them to start selling with more influence and persuasion.You'll also get "Learning Activities, Tools and Action-sheets" to help you remember what you learned, and to put each persuasion tactic into action.Digital Persuasion and Online Influence involves first walking in your customer’s shoes before doing anything else.Customers are the foundation of your business …… and selling your products and services to them is the reason your business exists in the first place.But that doesn’t mean you have to feel uncomfortable about selling.Instead, by the end of this course, you’re going to see just how natural the persuasive selling process can be.In this “Digital Persuasion” course, you are about to learn and discover:· How marketing has changed in the last few years.· Why demonstrating your expertise is critical.· How to gain a thorough understanding of your customers.· The importance of educating your customers and how you can do this.· What to include in your sales copy so that it doesn’t sound like selling or hype.· How to tell your “story” so that it resonates with people.· The importance of “social proof” and how to get it.· The role of giveaways in your business and ideas for ones you can use today.· The strategy of scarcity and how you can use it to increase sales ethically.· Why repetition is a good thing and how you can do it without sounding boring or repetitive.Don't waste another minute thinking over what to do next.Learn how to start influencing more TODAY, and you'll be persuading more by TOMORROW…Join the Digital Persuasion Course Today!

Overview

Section 1: Digital Persuasion

Lecture 1 Introduction

Lecture 2 Meet the Modern-Day Marketer

Lecture 3 Expertise – The First Key to Digital Persuasion

Lecture 4 Putting Yourself in Your Customers' Shoes

Lecture 5 Persuasive Selling Is About Educating and Entertaining

Lecture 6 Hype-Free Persuasive Sales Copy

Lecture 7 Persuasive Storytelling – How to Tell Your Story

Lecture 8 Social Proof for Persuasion – Why It Works and How to Use It

Lecture 9 The Free Line – Persuasive Freebies and Giveaways

Lecture 10 Triggering More Sales with Scarcity

Lecture 11 Repetition and Marketing – Why It Works

Lecture 12 Conclusion and Next Steps

Anyone who wants to Sell with Influence

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