Influence: The Science behind Leadership and Creating Followers

Why do people follow some leaders and not others?

Why do your friends have so much influence on you?

This book will discuss those topics and expand on these ideas, as well as others. We will point out how consumer behavior is directed by advertising, how you can become a more powerful influencer, and go into details about leadership qualities everyone should have. Some of these qualities can trigger one to become sneaky and subtle but powerful in their convincing methods.